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RE:IMAGINING The Tablet Category In-store 31 st October 2012

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Page 1: Valley India - Re:imagining the Tablet Category at MBOs

RE:IMAGINING The TabletCategory In-store 31st October 2012!

Page 2: Valley India - Re:imagining the Tablet Category at MBOs

THE BRIEF!

CROMA – tablet category strategy 31st October 2012!

Page 3: Valley India - Re:imagining the Tablet Category at MBOs

THE OPPORTUNITY!

CROMA – tablet category strategy 31st October 2012!Sources – Neilson, Bellwether, Deloitte!

Page 4: Valley India - Re:imagining the Tablet Category at MBOs

CONSUMER ADOPTION!

CROMA – tablet category strategy 31st October 2012!Sources – Neilson, Bellwether, Deloitte!

Page 5: Valley India - Re:imagining the Tablet Category at MBOs

BRANDPOSITION!

CROMA – tablet category strategy 31st October 2012!

Page 6: Valley India - Re:imagining the Tablet Category at MBOs

A CATEGORY IDEA!

CROMA – tablet category strategy 31st October 2012!

Page 7: Valley India - Re:imagining the Tablet Category at MBOs

Sources – Neilson, Bellwether, Deloitte! CROMA – tablet category strategy 31st October 2012!

Page 8: Valley India - Re:imagining the Tablet Category at MBOs

Sources – Neilson, Bellwether, Deloitte! CROMA – tablet category strategy 31st October 2012!

Page 9: Valley India - Re:imagining the Tablet Category at MBOs
Page 10: Valley India - Re:imagining the Tablet Category at MBOs

Sources – Neilson, Bellwether, Deloitte! CROMA – tablet category strategy 31st October 2012!

Page 11: Valley India - Re:imagining the Tablet Category at MBOs

Sources – Neilson, Bellwether, Deloitte! CROMA – tablet category strategy 31st October 2012!

Page 12: Valley India - Re:imagining the Tablet Category at MBOs

Sources – Neilson, Bellwether, Deloitte! CROMA – tablet category strategy 31st October 2012!

Page 13: Valley India - Re:imagining the Tablet Category at MBOs

Sources – Neilson, Bellwether, Deloitte! CROMA – tablet category strategy 31st October 2012!

Page 14: Valley India - Re:imagining the Tablet Category at MBOs

Sources – Neilson, Bellwether, Deloitte! CROMA – tablet category strategy 31st October 2012!

Page 15: Valley India - Re:imagining the Tablet Category at MBOs

ON THE FLOOR!

CROMA – tablet category strategy 31st October 2012!

Page 16: Valley India - Re:imagining the Tablet Category at MBOs
Page 17: Valley India - Re:imagining the Tablet Category at MBOs
Page 18: Valley India - Re:imagining the Tablet Category at MBOs
Page 19: Valley India - Re:imagining the Tablet Category at MBOs
Page 20: Valley India - Re:imagining the Tablet Category at MBOs

SHOPPER COMMUNICATION!

CROMA – tablet category strategy 31st October 2012!

Page 21: Valley India - Re:imagining the Tablet Category at MBOs

THE SHOPPER INTENT!

Consider, the current tablet owners use up to 80 minutes a day on their tablet. This will increase to 125 minutes a day by 2014 as multi screen home media explodes.!

CROMA – tablet category strategy 31st October 2012!

Page 22: Valley India - Re:imagining the Tablet Category at MBOs

COMMUNICATION STRATEGY!

CROMA – tablet category strategy 31st October 2012!

Page 23: Valley India - Re:imagining the Tablet Category at MBOs

Sources – Neilson, Bellwether, Deloitte! CROMA – tablet category strategy 31st October 2012!

Page 24: Valley India - Re:imagining the Tablet Category at MBOs

Sources – Neilson, Bellwether, Deloitte! CROMA – tablet category strategy 31st October 2012!

Page 25: Valley India - Re:imagining the Tablet Category at MBOs

CROMA – tablet category strategy 31st October 2012!

THANK YOU.!

Hozefa AttariManaging Partner-Indiamobile + 91 9819675752 [email protected] www.thevalleygroup.com !


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