valentin radu

Growth Case Studies [Lead Generation] Samsung & Forbes.com

Secret Growth Hacks Revealed

> Serial entrepreneur from Bucharest, Romania> Founded 4 companies (1 good exit, 1 painful failure, 2 running)

Valentin RaduCEO & founder Omniconvert (empowering marketers to do real-time personalization)

At 16 years old, I was about to become

a butcher in Bucharest, Romania

At 17, I was a DJ

At one of the most important radio stations in Bucharest

At 21, thanks to my computer game addiction,

I’ve co-founded the largest ISP in my neighborhood

Made the exit after 3 years

At 26, I co-founded

a car insurance website in Romania.

10 students

5.000 stickers at the traffic lights ehere the eyes can see them

ROI 160,000%

Changed the Google Search Trend +260% more searches

Now it’s the

Market leader, with over 200k clients

At 36, I build Omniconvert

Award winningCRO platform

Life optimization

Is like

conversion rate optimization

You always search for opportunitiesYou use your heart, data & skills

You change thingsYou adapt

You grow.

First,

Let’s understand our limitations:

Time & space

TIME

Goldfish: 9 seconds

Humans, back in 2000: 12 sec

Humans, 2013: 8 sec

Source: Institute of Biotechnology, 2013

We have to deliver value in less than 8 seconds

SPACE

We don’t read. We scan.

The human eye can sharply see only an area of 1-2 degrees, corresponding to foveal zone from the retina.

This is around 200 x 150 pixels.

How a web experience usually looks like?

The first trigger generates a dose of norepinephrine/dopamine big enough to

generate an action

Based on the “scent” of a reward, the user clicks and goes

to the landing page

If anywhere in the funnel there’s no obvious element that continues to deliver the promise of a future reward on the landing page, the user leaves

The zero moment of truth lasts a few seconds: should I stay or should I go?

What grabs one’s focus?

What grabs one’s focus?

Online, we can steal back one’s focus with the help of...

- Movement (fight or flight repsonse)- Colour (desire)

INTERACTIONS

Exit-intent

Results

-72% Bounce rate+14% More leads

A great lead generation Growth strategy through

interactions takes it’s an inspired mix between...

SegmentsBehaviourGeolocationTraffic sourceWeather conditionsData layer attributesCompany size

WHEN WHO

WHAT WHERE

TriggersOn-loadAt exit-intentOn scroll On clickAfter ___ sec

Pages in your funnelTOFUMOFUBOFU

ElementsLead capturing formeBooks / Reports / GuidesIncentivesObjection treatment surveyOffers

WHEN (name of the event) occurs

WHO (type of the visitor, segment)

WHERE (name of the page/ set of pages/ part of the funnel)

WHAT (name of the incentive/ offer/ value adding material)

e

1 trick you can start doing today to

Improve your lead generation with at least 15%

● Treat the prospect’s objection in real-time

● Get more information to close the deal for the Sales team

● Get insights to do great A/B testing

Real-time objection treatment using surveys

Case study - Provident (financial industry)

Results

● 25% more leads from the same traffic

● more information for the sales teams (needs, objections, etc.)

*This question is part of the survey meant to treat objections in real time.

Remarketing with relevant ads for each buyer persona

They defined special ads & landing pages for each buyer persona they’ve detected

Results

● 25% more leads from the same traffic

● more information for the sales teams (needs, objections, etc.)

Apply now!

Apply now!

Apply now!

Apply now!

Case study

Exit-intent interaction for visitors that haven’t seen their (used to be) new Galaxy 6

Results

After 2 Weeks of testing

+26% additional revenue

-30% bounce rate

Testing your website forms helps you:● increase the conversion rate of your landing pages● increase the open rates and click through rates of

your emails● get more returning (and engaged) traffic to your site

Optimize forms based on the buyer personas

A/B testing website forms

Deutsche Telekom:

+38% conversion rate+30% leads from the new contact form

More details: https://www.omniconvert.com/telekom-casestudy

Integrated growth platform

>13k websites >3,5 BN visits / month

To your growth!

Valentin.radu@omniconvert.com