ux per i tablet magazine (ipad)

User Experienceper

iPad Magazine@ 2011

Perché un Magazine?

Tablet ❤ Magazine

Ritmo

Approfondimento Multimedia

Magazine News

Form Factor

Content Madness

ReadLook

ReadLook

WatchListenSearchPlay

ConnectShareBuy

iPad Magazine =Branded Content

Experience@ Joe Zeff

“No longer do we simply publish

contents...@ Joe Zeff

...we create experiences that

create value”@ Joe Zeff

Creare Valore

Editori Lettori

E’ così semplice?

Roba Seria!

Quale Approccio?Problema #1

Problema #1: Approccio

Rivendere gli stessi contenuti@ Joe Zeff

Roba Seria!

Problema #1: ApproccioRoba Seria!

Problema #1: Approccio

Riassemblare gli stessi contenuti@ Joe Zeff

Roba Seria!

Problema #1: ApproccioRoba Seria!

Problema #1: Approccio

Mixare vecchi e nuovi contenuti@ Joe Zeff

Roba Seria!

Problema #1: Approccio

Mixare vecchi e nuovi contenuti

Roba Seria!

Problema #1: Approccio

Creare qualcosa completamente nuovo@ Joe Zeff

Roba Seria!

Problema #1: ApproccioRoba Seria!

Roba Seria!

Modello di Business?Problema #2

Problema #2: Business ModelRoba Seria!

Roba Seria!

Quale tecnologia?Problema #3

Problema #3: TecnologiaRoba Seria!

iOS Android Blackberry

Problema #3: TecnologiaRoba Seria!

iOS Android Windows 7 Blackberry

Problema #3: TecnologiaRoba Seria!

THE T-FRAMEWORK(BETA 1.2)

BUSINESSOBJECTIVES

USERRESEARCH

INFORMATIONARCHITECTURE

INTERACTIONDESIGN

INFORMATION& VISUAL DESIGN

THE T-FRAMEWORK

DNADEL MAGAZINE

THE T-FRAMEWORK

the TASK TREE

BUSINESS

OBJECTIVES

#1 Stakeholder Interview

#3 Buzz Analysis

#2 Historic Facts Analysis

#4 Competitors Analysis

#5 Prioritize Strategies

THE T-FRAMEWORK

the TASK TREE

USER RESEARCH

(Personas)

#1 Identify Stakeholders

#3 Invite Stakeholders

#2 Schedule & Logistic

...THE PROCESSBEFORE...

A. Preliminary Research

B. List Attributes

C. Cluster Attributes

D. Create People

E. Prioritize Profiles

F. Tell Stories

G. Prepare Deliverables

THE T-FRAMEWORK

“Tablet is the brother/sister to Print that Online

never was...”@ Mario Garcia

Grazie a tutti!

CESARE BOTTINIcesare@tippy.it

+39 329 495.77.09

UX DESIGN & STRATEGYwww.tippy.it

+39 059 830.34.07