ux india conference - unlearning process

UX India Conference -

Unlearning Process

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Design Principles

1. “Vu Ja De”

???

2.Lower bar of sketching

Less makes more.

3.Work out loud

Think.Show.Talk

4.Tell storiesCharacters. Goal. Context. Interaction.

Result.

About Numbers

Numbers are used for security. It does

not maximize a user’s experience

What’s in it for me?

What’s in it for me?

The usability factor is rational or emotional - but the customer has to see it.

Understanding the Fogg’s Behavior

Model

“Human beings are inherently lazy”

“Human beings are inherently lazy”

B=MAT

Trigger Ability Motivation

Trigger Ability Motivation

Motivation Ability Trigger

Sensation is a core motivation

Motivation Ability Trigger

Anticipation is a core motivation

Motivation Ability Trigger

Social Cohesion is a core motivation

Motivation Ability Trigger

Increase ability by simplifying target

behavior

Trigger

Motivation Ability Trigger

Increase ability by simplifying target

behavior

Trigger

Motivation Ability Trigger

Simple

Complex

Motivation Ability Trigger Trigger

Motivation Ability Trigger Trigger

Triggers can lead to a chain of

desired behaviors

Motivation Ability Trigger

Motivation Ability Trigger

- Map out the bahvior chains you need

- Figure out how to get people to do the first behavior

- If people don’t naturally take the next step in the chain, then figure out how to get the next step to happen.

Step by step.

References

- www.behaviormodel.org

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