ux conf 2010

Psychology applied to UXand

Social Usability

Gianandrea Giacomaibridazioni.com

1. What's going on between Psychology and UX?

2. The user as a psychological and social system

3. For example... UXD into Enterprise 2.0

4. It's just the begining

1. What's going on betweenPsychology and UX?

Psychology IxD UXD→ →

Donald Norman

Persuasive Design

Social Interfaces

Change Behaviours

BJ FoggStanford University

Robert FabricantFrog Design - Vice President of Creative

"..as interaction designers, our medium is not technology – it's behavior."

Andy BuddFounding Partner of Clearleft

What's happening?

2. The user as apsychological and social system

The digital interactions make the mental world pragmatically more “realistic”

“What is real?”

Co-evolution between man and cognitive technologies

The cognitive artifact extendthe cognitive processes

Extended Mind or extended Psyche?

Memory extensions

Share knowledge

The emotional role of the personal diaryfor a teen

The multitasking

The social networks expand social dynamics

New channels of socialization

diffused identity

Social Presence

Diffused and co-created identities

Human – Machine

Human – Machine – Human

The middle earth of interaction is richer of psychological and social variables

The UXD has to adapt to the users' mutation

New users levels and needs require three different integrations of competences between Psychology

and UXD

1. Going beyond Cognitive Ergonomy, Psychophysiology, Behaviourism and the first

Cognitivism

2. The etnographic narration is not enough

3. More Social Psychology, Psychodynamic and Construtivism Cognitivism

It's a matter of granularity

Sorry for the psycholanguage...

What are the opportunities and challengesfor the Designers?

Design more complex psychological and social

experiences

3. For example... UXD into the Enterprise 2.0

Sociality and knowledge management

- Sociality to make collaboration habit

- Aliance between person and professional

- Intrinsic motivations

ibridazioni.com

To be users in a network is an experience ofsocial presence and co-creation of a community

The UX Designer has already some new tools and models to adopt

For example...

How to enable sociality in a digital space?

Social UsabilitySocial Usability is a quality attribute that assesses how easy social interactions are to make. The term “social usability” also refers to the methods for improvingthe ease of human-human interaction during the design process.

- Relations

- Identity

- Communication

- Emergence of Groups

ibridazioni.com

4. It's just the beginning

Let's create research and collaboration spaces between Designers and Psychologists

Gianandrea Giacomaibridazioni.com

Mail gianandrea.giacoma@gmail.comTwitter @ibridazioni

Immagini:

BJ Fogg – Meet the Media Guru - http://www.flickr.com/photos/meetthemediaguru/3954741258/sizes/o/Robert Fabricant – PopTech! - http://www.flickr.com/photos/poptech2006/2969780492/sizes/l/Andy Budd – Kurafire - http://www.flickr.com/photos/kurafire/190014099/sizes/l/Donald Norman – Cyberdees - http://www.flickr.com/photos/cyberdees/3641655561/sizes/l/Orangutan – Davidandbecky - http://www.flickr.com/photos/davidandbecky/3956298644/sizes/l/Grottes de Lascaux Iiv – Davidmartinpro - http://www.flickr.com/photos/davidmartinpro/3605363434/sizes/l/Spok – S.t.a.r.k. - http://www.flickr.com/photos/estark/125538877/sizes/l/Middle Earth – Darek_Smid - http://www.flickr.com/photos/darc/313252881/sizes/l/