using twitter & linkedin for your career

Emily Bertram

HatlingFlint

Twitter Basics:

Source: Socialnomics 2014

Source: Socialnomics 2014

How will you stand out?

You

Others in your Industry

Industry Thought

Leaders/Experts

Coworkers/ Colleagues

Local Influencers

Business Owners

City Officials News

Correspondents

Potential Clients/Customers

Family/Friends

…yes.

Industry Leaders (and coworkers)

@JeanChatzky

@Kiplinger

If you’re a personal banker at US Bank…

• Local Influencers

@StCloudGreater

@SCTimes

• Potential clients/customers

• Make sure to read anything you retweet first

• Industry news, professional advice, funny pictures, etc.

Retweet Relevant Information

• Blog posts your company issues

• News articles about your company

Share Your Company’s Content

• Share industry news that you find

• Soft opinions on industry practices

• Shout-outs to businesses, partners and/or clients

• Pictures!

• Info from an event you’re attending (live-tweeting)

Tweet Your Own Thoughts

(like, for real)

As a general rule of thumb, don’t post anything on social media that you wouldn’t say to your boss’ face.

If you work at Winkelman Building…

• ReTweet

Industry leaders/news sources sharing construction news

• Company’s Content

Winkelman Builders has a great blog: blog.winkbuild.com/blog

*Don’t forget to tag @winkbuild when tweeting it!

• New regulation in the construction industry? Share your thoughts about it!

• Have a good meeting with a local supplier? Give them a shout-out!

• Come across a funny (appropriate) picture? Tweet it!

Your own thoughts (gasp!)

Take it up a notch:

- Jay Baer

Twitter Chats

• Industry-specific weekly chats denoted by a #

• Gain followers, reputation, and insight

Listening

• What are your followers saying?

• How can you be a part of the conversation?

• How can you be helpful?

Responding

(it’s that easy)

• 42 percent of consumers complaining in social media expect a 60 minute response time (for brands)

If you’re a realtor in the St. Cloud area…

• Twitter Chats

– #RealtorsUnite

• Listening

– Does someone you follow tweet: “Any advice for a first time home buyer?” – you better be responding!

– Use the Twitter search to find tweets with keywords like: • Home buying

• First time home buyer

• Realtor

• Real estate question

– Be helpful beyond the actual home sale

If someone asks:

You should respond:

Be HELPFUL. You might not make a sale today, but consumers will remember you down the road.

• Responding – Simple, friendly,

helpful responses are

all you need!

Remember: people

don’t HAVE to

respond to your

tweets, so if

they do – you

better be

acknowledging

them!

LinkedIn:

Source: Socialnomics 2014

• Used by white-collar business people

• Great for recruitment, networking

• Best content is helpful and makes the audience feel like experts

Participate as a person; be generous

with knowledge

Make sure your profile is 100

percent complete and stays updated

Use the LinkedIn completeness-tracker

Try to update your LinkedIn profile once a month

Use a professional

looking profile picture

Casual headshot

Avoid wedding pictures, pictures with more than one person, partying pictures, etc.

Use keywords to help people find

you

For both job titles and summaries

Geared towards what you want people to find you for

Think of your summary as your “elevator speech” all about you

Claim a unique profile URL

Easier for sharing with other people

A well-put-together profile is key to success on LinkedIn – it’s an online resume.

• 100% Complete & Updated – All relevant positions

listed – Get Specific: Listed

Herberger Business School specifically (rather than just SCSU)

– Included volunteer information & major courses completed

– Detailed list of job duties with each past position • Remember – this is

your online resume!

If you’re an account manager at HatlingFlint…

• Professional profile picture

• Keywords

• Unique URL

Casual, relaxed, approachable headshot of just me; professional but not too formal.

• Professional profile picture

• Keywords

• Unique URL

Specific & detailed; lists exactly what I do so people can easily find me

• Professional profile picture

• Keywords

• Unique URL

Custom URL that I can share in other places. To update, simply go to your profile and click on the link. You will be redirected to your public profile, and you can update your URL in the right-hand column

Make connections with…*

People you’ve worked with

Friends & family members

Follow businesses you’re interested in

Join & interact with groups

Use the “groups you may like” feature

Try to be active in 3-5 groups (posting,

commenting, liking etc.)

Share, like & comment

Like and/or comment on things to network with

your connections

Share similar things as you would on Twitter

• Connections

– Use the “people you may know” tool – the more connections you have, the more you’ll uncover new connections with this feature

– Upload your email contacts

If you’re a member of the St. Cloud Chamber of Commerce staff…

• Groups – Use the “groups you may

like” tool

– You can also use the search feature for Groups

– Once in the group, use the discussion field share news, or click on an existing discussion to participate

• Sharing/Liking/Commenting – Share news on Chamber events, news from the Minnesota Chamber,

shout-outs for current Chamber members… similar to Twitter!

When you like or comment on a post, your network can see it in their timeline. It’s an easy way to network and give credit to posts that you like.

• Used by business people

• Great for thought leadership, SEO

• Best content is useful and helpful

• Keys to success? Use in conjunction with events, speaking, etc

- Jay Baer

Making social media work for you:

1. Establish goals, strategy, and measurement

2. Know your target and your landscape

3. Activate supporters and influencers

4. Create brilliant content

5. Engage wisely

P.S. Let’s Connect! Follow @emilybertram3 on Twitter Search Emily Bertram on LinkedIn