using tout effectively

Using TOUT effectivelyDigital First Media/MediaNews Group

Presentation by Jason Halley/Chico-Enterprise-Record

Wednesday, December 4, 2013

Introduction - Why Video?According to a 2013 Digital Diode YouTube video:

Over 90% of Internet traffic is video content

Video constitutes 50% of mobile wireless network traffic (rising to 66% by 2017)

An Internet user watches 186 videos on average each month

60% of visitors watch video content before reading text on the same webpage

Sources: ByteMobile Analytics, Comscore, Cisco, Aimclear, Forrester, Eyeviewdigital.com, YouTube

YOUTUBE: http://www.youtube.com/watch?v=4sVv9CHsY40

Wednesday, December 4, 2013

Introduction - Short StatsAccording to SocialBreakers article in November 2013, YouTube videos under 2 minutes generate the most views

http://www.socialbakers.com/blog/1984-videos-under-two-minutes-generate-the-most-youtube-views

Wednesday, December 4, 2013

TOUT - The Platform/DeviceBenefits include:

Real-time publishing, social media integration

Use multiple devices (iPhone, iPad, DLSR, etc)

Low production costs

Opportunity to monetize via pre-roll advertising units

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DFM/MNG - The Content

Driven by deep heritage in newspapers, MediaNews Group:Provides highest quality of news/media content

Be the leading provider of local news, information and services

Enhance content and integrate across all available distribution platforms

Focused on local news contentWednesday, December 4, 2013

TOUT - The Breakdown of Tools

How it’s viewed:

Text ( words, # and @)Image (eyes, clicks)Connect (likes, shares)

How it works:

Supplemental, informative, timely, social, integrated http://www.tout.com/m/8u4t0g

Wednesday, December 4, 2013

TOUT - Supplemental/Supportive

TOUTS provide ways for your stories to feature:

Motion: City of Chico leaf pickup crew works on

Downing Ave. Wednesday morning. http://www.tout.com/m/jir9bg

Sound: #SouthKorea #education delegation visits

@ChicoState to celebrate 25yrs of teacher training #highered #studyabroad http://www.tout.com/m/ho2f2w

Be sure that your TOUTs add to the story, not take away

Wednesday, December 4, 2013

TOUT - Supplemental/VisualTOUT is acts as a video platform:

Keep it simple, exciting. Show people what they WANT to see

http://www.tout.com/m/0pgmiq http://www.tout.com/m/j3pt1whttp://www.tout.com/m/ofhvg6

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TOUT - Supplemental/PersonalAt its core, it’s social network:

Don’t be afraid to be personal, connect to your audience

Be professional, your reputation is at stake

http://www.tout.com/m/mu07jq http://www.tout.com/m/yw70ig

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TOUT - Informative

In the information, be sure to provide complete and useful information to elicit a click

Make it exciting!

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TOUT - Timely

Live Coverage: http://live.chicoer.com/Event/Butte_College_Game_Day_Live_Northern_Division_Championship

Same-Day Article: http://www.chicoer.com/sports/ci_24632388/butte-college-football-team-states-case-northern-division

http://www.chicoer.com/breakingnews/ci_23853157/plane-crashed-between-paradise-and-neal-road-dump

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TOUT - SocialLink to TOUT, Facebook profile/pages, Twitter, etc

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TOUT - IntegrationEmbed for articles

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TOUT - IntegrationLink for Mobile

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TOUT - IntegrationEdit TOUTs to link to stories, etc

edit post-posts, repost

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Why TOUT?

TOUT offers a perfect balance of rich content that users desire in real time with the efficiency of use content creators can produce

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Conclusion

“Life as is happens” in color, sound and motion!”

Q&A

QUOTE: http://www.movements.org/how-to/entry/how-to-use-tout-the-network-for-real-time-vides-status-updates-a.k.a.-touts/

Wednesday, December 4, 2013