using technology and social media to grow your business

AARP SBA Encore Entrepreneurship

Using Technology and Social Media to Grow Your Business

Angelica UrquijoChief Communications Strategist

The Imagen Group

Why Does Your Business Need To Be Social?

Are You A White Brand?

Connection = Sales = Successful Business

Who Is Your Client?

Where Are They Socializing ?

Entrepreneurs Social Media Plan for Success

• Target Audience• Where They are Talking?• What They Are Talking About?• Is Your Marketing Strategy Aligned to Your Customer Likes and Needs?• Are You Sharing Versus Selling ( 80- 20 Rule)• Is Your Website Your Focal Point?• What Do You Want to Achieve? • Start Slow…. Two or three social media platforms

Which One is Right For My Business?

LinkedIn Is a Must!!!!

Technology Tips for Your Biz

Social Media Lifesaver

• KnowEm

• Hootsuite

• Google Alerts

Technology Tips for Your Biz

Day to Day Tools

• Evernote

• Expensify

• Google Number

• Square

• Scan On The Go

Relationship Marketing = Connect EmotionallyKey to Your Success as Entrepreneurs

It’s Been My Pleasure. Best of Luck.

I Invite You to Connect With Me On Social Media

Angelica Urquijo Founder, The Imagen Group

Angelica@TheImagenGroup.Com (626)765-3553

Facebook: The Imagen Group

Twitter: Angelica_Urquijo

Linkedin: Angelica Urquijo