using social media to build social capital
Post on 19-Sep-2014
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USING S
OCIAL M
EDIA T
O
BUILD S
OCIAL C
APITA
L
CHALLENGES OF DIGITAL COMMUNICATION
Ever Feel Like You are Talking to a Brick Wall ?
LACK OF FACE TO FACE
WHAT DO YOU LOSE OUT ON WHEN THERE IS NO FACE TO FACE?
BODY LANGUAGE IS GONE
BRING THE NOISE!!!
HOW DOES OUR SIGHT AND HEARING AFFECT OUR TRUST?
ESTABLISHING THE TRUST FACTOR
Consistent Posting Whether It’s Facebook, Twitter, Blogs etc
Researching Content that is actually useful to your network
Punctuality in Responding to Fan Feedback
Be quick to show commendation and thankfulness to your network
Reliable and Valuable Partnership Marketing
MENTAL CHALLENGE OF BRIDGING THE GAP BETWEEN FACE TO FACE AND DIGITAL
USING FACEBOOK TO BUILD SOCIAL CAPITAL
Goal-create plenty of positive interactions to offset negative events
Identify Your Brand Advocates and Encourage Their Influence
Explore different times of day and days of week to establish when your audience is engaging
There is no one size fits all when it comes to using Facebook—Why is that?
Use tools like HyperAlerts to monitor feedback on your pages and others
GET PAST THE BORING STATUS UPDATES
Come check out the pool
Fresh baked cookies!!
Remember your rent is due
Now leasing
The pool is closed
Lease specials
BE CREATIVE!!
Use local sports hype
VS
BE CREATIVE!!
Opinions on TV shows
The Voice
NCIS Los Angeles
Flashpoint
Friday Night Lights
Bachelorette
American Idol
So You Think You Can Dance
Any others?
FOOD AND BOOZE!!
WHAT CREATIVE IDEAS CAN YOU SHARE?
WHERE IS THAT INSIGHT BUTTON?
USING FACEBOOK INSIGHTS
USING FACEBOOK INSIGHTS
HOW HAVE FACEBOOK INSIGHTS BEEN HELPFUL TO YOU?
Exercise: Let’s take 5 minutes and review your individual Facebook Insights
FACEBOOK NEW FEATURES FOR BUSINESSUse Facebook as “My Business”
See exactly who your new “likes” are
New Notifications dropdown feature
Steps!
Identify businesses in your area with Facebook pages especially those you partner with
Use Facebook as “My business” and then search for those businesses.
Like their page
Then Click “Home” to see all activity of pages you have liked and start the interactions
HOW DO YOU THINK THE NEW FACEBOOK FEATURES WILL ENHANCE YOUR SOCIAL CAPITAL?
THANK YOUR RESIDENTS OFTEN
ADDRESS ISSUES OPENLY
ADDRESS ISSUES OPENLY
FEATURE YOUR RESIDENTS
WHY BLOG?
Build up Partnership Marketing
Create a Deeper Level of Connection With Your Residents
Incredible SEO
Better potential reach to prospects
BLOGGING FUNDAMENTALS
Make sure it works- plugins, RSS, subscription, sharing tools etc
Average sharing ratio is 5:1
Robust yet easy to use comment system
Blogging is not a sales pitch platform yet needs a call to action
Don’t state facts, write a story
Be involved in the online community
INDUSTRY EXAMPLES
INDUSTRY EXAMPLES
SITE STATS
297 – Total Posts1059 – Comments345 – Busiest Day, May 17th
13,116– Total Views!145 – Average Views Per Day2,537 – Total View in April4,274 – Total View SO FAR in May
Referrals:545 – Facebook40 – Twitter20 – Google18 – Mbrewergroup.com
Beginning December 2010
CONTENT IDEAS-WHERE CAN YOU GET THEM FROM?
CONNECT BLOG TO YOUR RESIDENTS
Give your blog a voice
Make it conversational
Make sure it has value
Encourage subscriptions
Use Internal Links to keep people on your site
COOL TOOLS TO ENHANCE YOUR DIGITAL PRESENCE-PAPER.LI
COOL TOOLS TO ENHANCE YOUR DIGITAL PRESENCE-FACEBOOK
QUESTIONS
COOL TOOLS TO ENHANCE YOUR DIGITAL PRESENCE
COOL TOOLS TO ENHANCE YOUR DIGITAL PRESENCE
DIFFERENCE BETWEEN ROI AND ROE
ROI-Return on Investment
ROE-Return on Engagement
ROI-numbers, stats, percentages, budgets
ROE-conversations, network growth, WOMM
YOU CAN’T BE AN ANTISOCIAL COMPANY IN A SOCIAL WORLD
KEYS TO SUCCESS IN BUILDING SOCIAL CAPITAL
Full Company Buy-in and Participation
Plan, Strategize, Implement, Analyze, Repeat
Be ready for tomorrow
We each have two ears and one mouth
Simply Ask
SOCIAL MEDIA AN AID TO CONFLICT RESOLUTION
It is a common business fact that overall positive interactions reduce the level of the conflicts when they occur
THE SCALE OF SOCIAL CAPITAL
71% of consumers have ended their relationship with a company due to poor customer service
Globally, the average value of a lost customer is $243
$83 billion is the cost of poor customer service in the US
Companies focus on acquisition more than customer retention, even though it can cost 7x more to acquire new customers
A 2% increase in customer retention has the same effect as decreasing costs by 10%
***Source—getsatisfaction.com***
WHAT’S IN A HANDSHAKE?
MAKING EYE CONTACT IN A DIGITAL WORLD
SMILE WHEN YOU TYPE
IN CONCLUSION
Be part of something bigger
Educate yourself on the tools that facilitate a digital community
Be consistent yet flexible
Have Fun!
Profit!
QUESTIONS & ANSWERS
THERE IS
NO E
ND TO T
HE
SOCIAL C
APITA
L YOU C
AN
GROW!
Keep in touch with me on FacebookFacebook.com/TheTrainingFactorFor some really nerdy content check me out atFacebook.com/SociusNerdius There are club level seats still available!
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