using social media & communication tools to grow your golf business

Using New Communication Tools to Grow Your Business & Value

Presented by Alex Pedicini & Krishna Ramchandran, UbersenseFebruary 3, 2014

Agenda

1) Why these are important

2) Overview of tools

3) Using these tools in practice

4) Real life examples

About Ubersense

• Based in Boston

• Free video analysis app for iPhone/iPad

•Downloaded over 2m times

• Record, Analyze, Share video instantly

• Compare swings to PGA players

Overview

Most Important thing:

Be where your clients are!

By the Numbers

• Facebook: 1.19 billion active users

• Google+: 540 million

• LinkedIn: 259 million

• Twitter: 232 million

• Instagram: 150 million

source: http://dustn.tv/active-users-2013/

By the Numbers

• 56% of Americans own a smartphone

• 34% own a tablet

• This means we are connected 24/7

source: http://www.brandwatch.com/2013/06/smartphone-and-tablet-use-continues-to-rise-the-stats/

Email: Marketing & Newsletters

• MailChimp, Constant Contact & other services.

• Collect emails from clients in person or on your website.

• Send tips, promos, etc.

• Remember mobile-friendly

• Always include links to your website and social media channels

Facebook

• Setup a Facebook page

• Media-rich content

• Invite friends, family clients

• Broadcast medium

Twitter

• Create handle (ex. @AlexPediGolf)

• Begin by following favorite golfers, brands, commentators, writers

• Follow others in industry and clients

• Two-way conversations

• Way to acquire & reach potential new clients

YouTube

• 6 billion hours of video watched each month

• Easy to upload and share videos from the platform

• Great to build recognition & thought leadership

• Production value is important

• Video can be a challenging platform

Ubersense

• Additional value by sending lesson reviews & recaps

• Email directly to clients

• Possibility of incremental revenue through ‘Remote lessons’

• Post drills to gain international exposure

Goals

• Add and create value to your followers.

• Grow your online profile

• Engage with new and existing clients

Grow your following

• ‘If you build it they will come’ is false

• Use your existing customer base

• Ask friends/family

• Offers promos

Engagement

Engaging with followers is essential.

Ways to Engage

• Know your audience

• Be personal

• Provide tips

• Curate content

• Answer & ask questions

Examples

Examples

Examples

Takeaways

• It takes time & effort

• Focus on 1 or 2 platforms first

• Be authentic & craft your message

ROI

• Better communication w/ clients = better retention

• Ability to reach new audience = new clients

Questions?

Thank you!

alex@ubersense.com

@AlexPedi

@UbersenseApp