marketing research tools to grow your business
DESCRIPTION
This workshop was given as a part of the #Greensboro Chamber of Commerce's #TechThursday series. It empowers the information that business owners need for demographic research, marketing, targeting consumers & customers, and business plan excerpts that will enable financial projections online!TRANSCRIPT
Marketing Research Tools to Grow Your Business
Tech Thursdays
Facilitated by GTCC Instructor Chisa D. Pennix-Brown, MBA
Housekeeping
Please turn phones to silent of vibrate
Feel free to take photos & post Use our hashtags online #TechThursday #GSOChamber #BiznessBranding
Please ask questions
Introduce Yourself & Your Business
Agenda
Choosing Your Target Customer
Business Librarians
Determining Data Needs
Finding Data Sources
Compiling the Data
YOUR Target Customer Who is your target?
What do they buy?
Where do they live?
Where do they shop?
When do they buy?
Why do they buy your product or service?
How much do they make?
Business Service Librarians
Lauren Poteat 336-373-4559 [[email protected]]
John Raynor 336-883-3216 [[email protected]]
What DATA do YOU Need?
General Market ResearchCompetitive Analysis Business Plan Find New Customers Enter a New MarketDetermine Business TypeGain InvestorsNeed a Physical Location
Not Sure What Business to
Start
Already in Business
Need Money & Expansion
Maxie B’s Maxie B’s is a locally-owned bakery and dessert café in on Battleground Ave in Greensboro, NC.
Library Card
GreensboroLibrary.org
Access services via
Databases & Online Services or Research & Databases Icon
Business Decision
Find new customers, identify new store locations, analyze your market, evaluate your competitors, target media and direct mail campaigns.
You can opt to use the library's account user ID: gsolibrary password: greensboro.
Business Decision
Business Decision
Business Decision
Business Decision This report compares the top 20 Tapestry segments in a specified area
NCLive
NC Live provides North Carolina residents and students with searchable collections of magazine, newspaper, and journal articles, electronic books, historical materials, maps, and much more - covering a wide range of topics.
NCLive
Full TextDownload
Most Relevant Pages
SimplyMap
A web-based mapping application that lets users quickly create professional-quality thematic maps and reports using powerful demographic, business and marketing data.
SimplyMap
SimplyMap
NAICS & SIC Codes
DUNS Number
ReferenceUSANew Marketing Tool that looks at area customers. Users can generate reports detailing consumer market data.
Credit Rating
ReferenceUSAExpenditures
ReferenceUSAOther Local Businesses in the Area
ReferenceUSACompetitors
Compiling the Data
Place this Data in your Business Plan Market Analysis Marketing & Sales Funding Request Financial Projections
Writing Your Business Plan
What is Your Show Up & Show Out! Moment?
Find this presentation online at www.SlideShare.net/LadyBizness
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Find future courses at www.NCSBC.net Choose Guilford County
Thank you for having me!