user experience new trends – remaining challenges (2011)

User Experience New Trends – Remaining Challenges

Silvia C. Zimmermann CEO & Lead Experience Designer President UPA International @ Infopress Montreal, 28.09.2011

„Software development is a relatively young industry”

„Usability is the extend to which a product can be used by specified users in a specified context of use to achieve specified goals with effectiveness, efficiency, and satisfaction.”

„Usability Testing (UT) is a formal method by which we obtain objective and subjective qualitative data on the usability of software, hardware, products and services. UT measures the effectiveness, the efficiency and the satisfaction of users in a particular environment or context of use.”

„User Experience (UX) is about a person’s perception and responses resulting from the use of a product, system or service.” Emotions, beliefs, preferences, perceptions, responses, behaviors and accomplishments that occur

before, during and after the use.

UX Testing

  Bild von Tesla

„360o User Experience Research requires explicit as well as implicit testing methods.”

360o User Experience

Affective!Cognitive!

Expl

icit!

Impl

icit!

© Usability Professionals 2011 (Tagungsband der Deutschen UPA). Eyesquare GmbH. http://issuu.com/germanupa/docs/usability-professionals-2011

Usability Testing (Efficiency and Effectiveness)

Key Journey Testing Scenario based Testing

Acceptance Ratings

User Experience Questionnaires (UEQ)

Depth Interviews

Eye Tracking

Observation

EEG /GSR

EEG

GSR

Reaction Time

Frustration, confusion, disbelief, stress… "

Joy and happiness….."

7 Trends

Consumer Trends Paradigm Shift Social Media Social Innovation Fluid Experiences Context Aware Computing Smart Objects

Trend 1: Consumer Trends 2015

Easy Access Cool Convenience Deep Support Retro Selfness Neo Nature "Downshifting Mobile Markets Female Shift High Touch Casual Gaming Identity Consumption New Family Values High End-Design Creative Consumption

Trend 2: Paradigm Shift

Thank you Flicker: Chelsea Faith Source: Ethan Zuckerman

www.ergo.de"

Thank you Flicker: escapedtowisconsin

More than 500 million active users 50% of our active users log on to Facebook in any given day Average user has 130 to 170 friends People spend over 700 billion minutes per month on Facebook There are more than 250 million active users currently accessing Facebook through their mobile devices.

What is the average number of strong ties a person has?

Software and tools have not changed the basics of social science. Relationships are fundamental to the development of human beings. The internet will be rebuild around people. Networks will continue to influence our decision making process.

Thank you Flicker: GlobalCitizen01

Trend 4: Social Innovation /Crowdsourcing

http://www.youtube.com/watch?v=30xlabL-iEw

Trend 5: Fluid Experiences

Thank you Flicker: LukeW

Email reminder

3 clicks to check in on the website

Boarding pass is sent to my mobile app (shake it twice) 1

2

3

Seamless

Transitions

Trend 6: Context Aware Computing

anandtech.com

Deep

Support

Trend 7: Smart Objects

Thank you Flicker: samsungusa

dropyourenergybill.com

Deep

Support

packagingdigest.com/

360o User Experience U

sabi

lity!

Use

r !Ex

perie

nce!

Soci

al E

xper

ienc

e!D

esig

n!

Efficiency Effectiveness Subjective Satisfaction

Simplicity

Trust

Seamless transitioning

Contribution

Meaning Deep support

Joy of use

Usability

Aesthetics Utility

Hedonic Quality

„A good experience has a good hedonic quality”

Thank you very much! silvia.zimmermann@usability.ch @SZimmermann