user experience new trends – remaining challenges (2011)

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User Experience New Trends – Remaining Challenges Silvia C. Zimmermann CEO & Lead Experience Designer President UPA International @ Infopress Montreal, 28.09.2011

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Page 1: User Experience New Trends – Remaining Challenges (2011)

User Experience New Trends – Remaining Challenges

Silvia C. Zimmermann CEO & Lead Experience Designer President UPA International @ Infopress Montreal, 28.09.2011

Page 2: User Experience New Trends – Remaining Challenges (2011)

„Software development is a relatively young industry”

Page 3: User Experience New Trends – Remaining Challenges (2011)

„Usability is the extend to which a product can be used by specified users in a specified context of use to achieve specified goals with effectiveness, efficiency, and satisfaction.”

Page 4: User Experience New Trends – Remaining Challenges (2011)

„Usability Testing (UT) is a formal method by which we obtain objective and subjective qualitative data on the usability of software, hardware, products and services. UT measures the effectiveness, the efficiency and the satisfaction of users in a particular environment or context of use.”

Page 5: User Experience New Trends – Remaining Challenges (2011)

„User Experience (UX) is about a person’s perception and responses resulting from the use of a product, system or service.” Emotions, beliefs, preferences, perceptions, responses, behaviors and accomplishments that occur

before, during and after the use.

Page 6: User Experience New Trends – Remaining Challenges (2011)

UX Testing

  Bild von Tesla

„360o User Experience Research requires explicit as well as implicit testing methods.”

Page 7: User Experience New Trends – Remaining Challenges (2011)

360o User Experience

Affective!Cognitive!

Expl

icit!

Impl

icit!

© Usability Professionals 2011 (Tagungsband der Deutschen UPA). Eyesquare GmbH. http://issuu.com/germanupa/docs/usability-professionals-2011

Usability Testing (Efficiency and Effectiveness)

Key Journey Testing Scenario based Testing

Acceptance Ratings

User Experience Questionnaires (UEQ)

Depth Interviews

Eye Tracking

Observation

EEG /GSR

EEG

GSR

Reaction Time

Page 8: User Experience New Trends – Remaining Challenges (2011)

Frustration, confusion, disbelief, stress… "

Page 9: User Experience New Trends – Remaining Challenges (2011)

Joy and happiness….."

Page 10: User Experience New Trends – Remaining Challenges (2011)

7 Trends

Consumer Trends Paradigm Shift Social Media Social Innovation Fluid Experiences Context Aware Computing Smart Objects

Page 11: User Experience New Trends – Remaining Challenges (2011)

Trend 1: Consumer Trends 2015

Easy Access Cool Convenience Deep Support Retro Selfness Neo Nature "Downshifting Mobile Markets Female Shift High Touch Casual Gaming Identity Consumption New Family Values High End-Design Creative Consumption

Page 12: User Experience New Trends – Remaining Challenges (2011)
Page 13: User Experience New Trends – Remaining Challenges (2011)

Trend 2: Paradigm Shift

Thank you Flicker: Chelsea Faith Source: Ethan Zuckerman

Page 14: User Experience New Trends – Remaining Challenges (2011)

www.ergo.de"

Page 15: User Experience New Trends – Remaining Challenges (2011)

Thank you Flicker: escapedtowisconsin

More than 500 million active users 50% of our active users log on to Facebook in any given day Average user has 130 to 170 friends People spend over 700 billion minutes per month on Facebook There are more than 250 million active users currently accessing Facebook through their mobile devices.

Page 16: User Experience New Trends – Remaining Challenges (2011)

What is the average number of strong ties a person has?

Page 17: User Experience New Trends – Remaining Challenges (2011)

Software and tools have not changed the basics of social science. Relationships are fundamental to the development of human beings. The internet will be rebuild around people. Networks will continue to influence our decision making process.

Page 18: User Experience New Trends – Remaining Challenges (2011)
Page 19: User Experience New Trends – Remaining Challenges (2011)

Thank you Flicker: GlobalCitizen01

Trend 4: Social Innovation /Crowdsourcing

Page 20: User Experience New Trends – Remaining Challenges (2011)

http://www.youtube.com/watch?v=30xlabL-iEw

Page 21: User Experience New Trends – Remaining Challenges (2011)
Page 22: User Experience New Trends – Remaining Challenges (2011)

Trend 5: Fluid Experiences

Thank you Flicker: LukeW

Page 23: User Experience New Trends – Remaining Challenges (2011)

Email reminder

3 clicks to check in on the website

Boarding pass is sent to my mobile app (shake it twice) 1

2

3

Seamless

Transitions

Page 24: User Experience New Trends – Remaining Challenges (2011)

Trend 6: Context Aware Computing

anandtech.com

Deep

Support

Page 25: User Experience New Trends – Remaining Challenges (2011)

Trend 7: Smart Objects

Thank you Flicker: samsungusa

dropyourenergybill.com

Deep

Support

packagingdigest.com/

Page 26: User Experience New Trends – Remaining Challenges (2011)

360o User Experience U

sabi

lity!

Use

r !Ex

perie

nce!

Soci

al E

xper

ienc

e!D

esig

n!

Efficiency Effectiveness Subjective Satisfaction

Simplicity

Trust

Seamless transitioning

Contribution

Meaning Deep support

Joy of use

Usability

Aesthetics Utility

Hedonic Quality

Page 27: User Experience New Trends – Remaining Challenges (2011)

„A good experience has a good hedonic quality”

Thank you very much! [email protected] @SZimmermann