usa.gov url shortening

http://www.disgover.com/?sp=osig http://www.disgover.com/?sp=osig kirsten.burgard2@va.govkirsten.burgard2@va.gov

There’s a Module For There’s a Module For That!That!

Go.USA.gov Case Study Go.USA.gov Case Study

Kirsten BurgardKirsten BurgardDruapaly Kind of GalDruapaly Kind of Gal

Department of Veterans AffairsDepartment of Veterans Affairs

http://www.disgover.com/?sp=osig http://www.disgover.com/?sp=osig kirsten.burgard2@va.govkirsten.burgard2@va.gov

ResourcesResources

Drupal.orgDrupal.org SeanR SeanR seanr@webolutionary.com http://www.disgover.com/?sp=osig Government Drupal Googlegroup (e-Government Drupal Googlegroup (e-

mail me for an invite)mail me for an invite) http://groups.drupal.org/drupal-state-a

nd-federal-agencies-government

http://www.disgover.com/?sp=osig http://www.disgover.com/?sp=osig kirsten.burgard2@va.govkirsten.burgard2@va.gov

What is Go.USA.gov?What is Go.USA.gov?

URL URL shortener shortener

Creates Creates trustworthy trustworthy .gov URLs.gov URLs

GovernmenGovernment wide URL t wide URL metricsmetrics

http://www.disgover.com/?sp=osig http://www.disgover.com/?sp=osig kirsten.burgard2@va.govkirsten.burgard2@va.gov

Gov onlyGov only

Only shortens Only shortens government government URLs: .mil, .gov, URLs: .mil, .gov, and .si.edu, etc... and .si.edu, etc...

Only open to Only open to government government employees.employees.

http://www.disgover.com/?sp=osig http://www.disgover.com/?sp=osig kirsten.burgard2@va.govkirsten.burgard2@va.gov

Why Bother?Why Bother?

UsersUsers AuthenticityAuthenticity Avoid DuplicationAvoid Duplication Branding Branding Social Media Social Media Data!Data!

Photo from http://www.flickr.com/photos/joeltelling/ (CC BY-SA 2.0)

http://www.disgover.com/?sp=osig http://www.disgover.com/?sp=osig kirsten.burgard2@va.govkirsten.burgard2@va.gov

Does it Work?Does it Work?

Currently in limited Beta testCurrently in limited Beta test shortened shortened 697697 URLs URLs clicked clicked 124,140124,140 times times

http://www.disgover.com/?sp=osig http://www.disgover.com/?sp=osig kirsten.burgard2@va.govkirsten.burgard2@va.gov

How Does it Work?How Does it Work?

Great platform to create and Great platform to create and manage Go.USA.gov.manage Go.USA.gov.

There’s a module for that!There’s a module for that!

http://www.disgover.com/?sp=osig http://www.disgover.com/?sp=osig kirsten.burgard2@va.govkirsten.burgard2@va.gov

But How’d We Do It?But How’d We Do It?

http://www.disgover.com/?sp=osig http://www.disgover.com/?sp=osig kirsten.burgard2@va.govkirsten.burgard2@va.gov

TLD RestrictionTLD Restriction

Allows only specified top level domains Allows only specified top level domains to be shortened to be shortened

http://drupal.org/project/tldrestrict http://drupal.org/project/tldrestrict

http://www.disgover.com/?sp=osig http://www.disgover.com/?sp=osig kirsten.burgard2@va.govkirsten.burgard2@va.gov

Short URLShort URL

Creates Creates short URLs short URLs for your for your domaindomain

MetricsMetrics

• http://drupal.org/project/shorturl

http://www.disgover.com/?sp=osig http://www.disgover.com/?sp=osig kirsten.burgard2@va.govkirsten.burgard2@va.gov

Shorten URLsShorten URLs

Works with Short Works with Short URL to provide URL to provide UI frameworkUI framework

• Info at http://drupal.org/project/shorten

http://www.disgover.com/?sp=osig http://www.disgover.com/?sp=osig kirsten.burgard2@va.govkirsten.burgard2@va.gov

““Go” ThemeGo” Theme

Custom developed for Go.USA.govCustom developed for Go.USA.gov Provides UI and glues the modules Provides UI and glues the modules

togethertogether

http://www.disgover.com/?sp=osig http://www.disgover.com/?sp=osig kirsten.burgard2@va.govkirsten.burgard2@va.gov

Summary of Summary of constructionconstruction

http://www.disgover.com/?sp=osig http://www.disgover.com/?sp=osig kirsten.burgard2@va.govkirsten.burgard2@va.gov

How you can help?How you can help?

Interested in helping improve Interested in helping improve Go.USA.gov?Go.USA.gov?

Have some experience with Have some experience with Drupal development?Drupal development?

Email russell.oneill@gsa.govEmail russell.oneill@gsa.gov

http://www.disgover.com/?sp=osig http://www.disgover.com/?sp=osig kirsten.burgard2@va.govkirsten.burgard2@va.gov

ResourcesResources

Drupal.orgDrupal.org SeanR SeanR seanr@webolutionary.com seanr@webolutionary.com http://www.disgover.com/?sp=osighttp://www.disgover.com/?sp=osig Government Drupal Googlegroup (e-Government Drupal Googlegroup (e-

mail me for an invite)mail me for an invite) http://groups.drupal.org/drupal-state-http://groups.drupal.org/drupal-state-

and-federal-agencies-governmentand-federal-agencies-government