urj social media boot camp: facebook 101
Post on 10-May-2015
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Facebook 101
Presented by Lisa Colton, Founder & President
Darim OnlineLisa@darimonline.org
434.977.1170
SOCIAL MEDIA BOOT CAMP
12 webinar topics
Open Office Hours
Sharefests!
Coaching/Consulting
SOCIAL MEDIA BOOT CAMP
http://urj.org/bootcamp
Facebook.com/ReformJudaism
Twitter.com/URJ
Agenda
• Profiles• Pages• Groups• Newsfeed• Algorithms• Tagging
NEWSFEED
PROFILE : Old Style
PROFILE : Timeline
GROUP
PAGE
Pages: Insights
Pages and Profiles: Usernames
TAGGING
When you’re tagged, it posts to your profile page, and you are notified.
When you’re tagged, it posts to your profile page, and you are notified.
Adding and Tagging Photos
Strengthening Relationships
Strong Relationships = Stronger Community
2 kinds of connections: Bridging and Bonding
Bonding: Strengthening the ties within a defined community by increasing the connections among and between all members, and the social capital exchanged.
Black lines: existing bonds. Orange lines: new bonds
Bridging: establishing connections between communities. Implications:-Outreach-Fundraising-Marketing-Impact-Access to resources
Examples?
Tagging is a great way to increase BRIDGING and BONDING
Connections happen within the posts
And in the comments!
People, Not Technology
This is all about seeing each other as real people. Increasing transparency, connection, and knowledge about each other.
An important moment offriendship you’ve had on Facebook?
Http://on.fb.me/urjbootcamp
Coming Up….
• Foundations of Social Media Feb 29 1-2pm eastern
• Open Office Hours March 12 2-3pm eastern
• Google+ March 13 1-2pm eastern
COACHING AND CONSULTING GRANT APPLICATIONS DUE FEBRUARY 28th!!
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