unlocking your content's potential #icc2014 keynote

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TODAY’S PRESENTATION:

Unlocking Your Content’s Potential(and Driving Business)

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There Is One Keyto a Successful

Presentation

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Image courtesy of Pooky Poetry

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The Disclaimer

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ACT ONE

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The Evolution ofContent Marketing

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91/100

http://bitly.com/cm-research

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Just 42% believe their content marketing is effective

http://bitly.com/cm-research

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CONTENT

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Enabling Women to Have More Quality Time with

Their Families

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Enabling Teen Girls to Be More Confident with

Their Bodies

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Helping Men Become Better Men

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Help Engineers Answer the Most Challenging

Industrial Solder Questions

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Your Sweet Spot

What You Know

What Your ProspectCares About

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TECHNOLOGY

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BUSINESS

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• CMO Gas Station Example

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TAKEAWAYS1. You Need to Question Your Marketers on

their Content Creation (WHY?)

2. You Need to Sell Intelligent Content Based on Sales, Savings or Sunshine.

3. Understand the New Paradigm in Marketing – Owned Audiences are the Key!

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Joe Pulizzijoe@contentinstitute.com

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THANKYOU