unlocking your content's potential #icc2014 keynote
Post on 15-Sep-2014
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DESCRIPTION
This is Joe Pulizzi's keynote presentation at the Intelligent Content Conference 2014 #ICC2014 in San Jose. The presentation covers why content strategists need to help marketers understand their clear "why" for content marketing, and the three integrated steps to making that happen.TRANSCRIPT
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TODAY’S PRESENTATION:
Unlocking Your Content’s Potential(and Driving Business)
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There Is One Keyto a Successful
Presentation
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Image courtesy of Pooky Poetry
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The Disclaimer
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ACT ONE
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The Evolution ofContent Marketing
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91/100
http://bitly.com/cm-research
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Just 42% believe their content marketing is effective
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CONTENT
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Enabling Women to Have More Quality Time with
Their Families
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Enabling Teen Girls to Be More Confident with
Their Bodies
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Helping Men Become Better Men
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Help Engineers Answer the Most Challenging
Industrial Solder Questions
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Your Sweet Spot
What You Know
What Your ProspectCares About
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TECHNOLOGY
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BUSINESS
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• CMO Gas Station Example
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TAKEAWAYS1. You Need to Question Your Marketers on
their Content Creation (WHY?)
2. You Need to Sell Intelligent Content Based on Sales, Savings or Sunshine.
3. Understand the New Paradigm in Marketing – Owned Audiences are the Key!
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