unlawful to copy or distribute without written permission. copyright 2005-2014. all rights reserved....

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2

Not For

Profit

Publicity WorkshopUnlawful to copy or distribute without written permission.

Copyright 2005-2014. All rights reserved. Great Kolor LLC.

Outdoor

AdvertisingGood News &

Bad News3

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The bad newsisn’t all that

bad.And the goodnews can be

veryhelpful for you.

4

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First

What’savailable?

5

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Community

APT’sKiosks,

Billboards.

MUNI Bus

Kings,

Queens, Tails.

BART Banners.

6

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And More!

7

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8

When the economy

improves ->

Not So Good News

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9

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Donations lag behind

business cycles. It’s

quite probable that 2014 will

be onemore trying

year.

10

Not much to recommend except we grin and bear it - doing our very best

effort to hang in there.

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AlsoAd agencies are desperate for

billable hours and clients.

They’re no longer in position to

compliment design and art work.

11

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And although media companies

are (kind of)

obligated to giveun-used

advertisingspace to 501(c)3’s.

12

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Generally speaking

they don’t like to.

Now Are You Ready For Some

Good News?

13

Your team (with a gentle ongoing

effort) can move mountains.Unlawful to copy or distribute without written permission. Copyright 2005-2014. All rights reserved. Great Kolor LLC.

Although these media giant’s may not enjoy

giving available space away -

they still do.

14

Why?Unlawful to copy or distribute without written permission. Copyright 2005-2014. All rights reserved. Great Kolor LLC.

They have a very strong self

interest +

incentive to keep their advertising

spaces filled.15

What’s that?Unlawful to copy or distribute without written permission. Copyright 2005-2014. All rights reserved. Great Kolor LLC.

Simply put

Empty space is bad for

their business.

16

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17

To keep their adspaces filled,

outdoor public service (PSA)

contributionshas been $300

million annually.Unlawful to copy or distribute without written permission. Copyright 2005-2014. All rights reserved. Great Kolor LLC.

And due to the large inventory of unused outdoor

ad space, it’s probable that

2014 donations will exceed 400 million dollars. 18

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That’s over $1,000,000.

every day of free Outdoor Public

Service Advertising space available for YOUR message.

19

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We’ve observed various strategies

that media companies have used

to discourageNonprofits.

20

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The BigTHREE

21

1) Non committal on availability.

2) Excessive fees.

3) Slow returning

calls.

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And what happens

way too often ?

o Nonprofits pay retail.

o Some give up.

22

Results • Too many over-

pay.• Others walk

away.

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There is abetter way.

23

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So (without re-inventing the

wheel) how do youmove past

these roadblocks and get your piece of the outdoor

ad pie? 24

AIGA students are eager to build

their personal portfolios. Many

are ready to create fine

probono artwork for you. .

Do you want design

help?

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25

What can you do when

media reps will notcommit to

availability? • Be persistent.• Calendar far

ahead.

• Get commitments in writing.

26

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What can you do when quoted

excessive fees? • Simply explain

that you have no budget to support high costs.

27

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What can you do when

calls are not returned?

• Remain firm in your

commitment to move discussion forward.

• Phone, e-mail and then phone again.

28

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And if the mountain moving task proves to be

too daunting?• You can hire us -

and- we’ll only charge a cup of coffee a day.

• Although that’s information for another slide show… 29

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Public Service Advertising is right outside

waiting for you.

30

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Conclusion

Thank You !11/2013

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Gene Kahn, CEOGreat Kolor LLC

Gene@GreatKolor.com

CA 415 / 902-6448

NY 917 / 272-1171 twitter: @genekahnwww.linkedin.com/pub/gene-kahn/1/626/331/

NotForProfitAdvertising.ComGreatKolor.Org / Net / Info / Com