unit 2 introduction to layout design part iidtp rules of thumb

Desktop Publishing I

Unit 2Introduction to Layout & DesignPart II—DTP Rules of Thumb

Page Layout Verb

Process of placing and arranging and rearranging text and graphics on the page to produce documents

Noun Refers to the actual document page

and its composition

Page Layout Page Design Page Composition Document Design Desktop Publishing

Know Your Audience Age Educational Level Keep It Simple

Plan on Paper First Thumbnail sketch

A small sketch that shows only the large elements of the page

Plan on Paper First Don’t fret over details.

Try for an approximately proportional page size.

Plan on Paper First Make lots of rough sketches.

Do them on paper—not in software.

Rule of Thirds

Rule of Thirds

Rule of Thirds

No More Than 2 To 3 Fonts Body copy Headlines Initial caps, pull quotes

Avoid Overusing Type Styles Bold Italic

Underline ALL CAPS

Don’t Overcrowd Too much text Too many graphics

Use White Space Free of text or artwork Provides contrast Between different parts

Mentally impose a ZImportantSee First

Call to Action

Use guides to align Text Graphics Columns Shapes

Get a Fresh set of eyes Can catch

Spelling errors Grammar errors Design mistakes

Revise, Revise, Revise

Until you get it right!

Establish a time frame