unit 2 introduction to layout design part iidtp rules of thumb
DESCRIPTION
Page Layout Verb Process of placing and arranging and rearranging text and graphics on the page to produce documents Noun Refers to the actual document page and its composition Before you can understand page layout rules, you need to understand page layout. The dictionary gives us two definitions for page layout. [click] As a verb it is the process of placing and arranging and rearranging text and graphics on the page to produce documents such as newsletters, brochures, books, etc. [click] As a noun, page layout refers to the actual document page and its composition. The primary software programs for desktop publishing are called page layout applications.TRANSCRIPT
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Desktop Publishing I
Unit 2Introduction to Layout & DesignPart II—DTP Rules of Thumb
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Page Layout Verb
Process of placing and arranging and rearranging text and graphics on the page to produce documents
Noun Refers to the actual document page
and its composition
![Page 3: Unit 2 Introduction to Layout Design Part IIDTP Rules of Thumb](https://reader033.vdocuments.site/reader033/viewer/2022052607/5a4d1b6b7f8b9ab0599b3261/html5/thumbnails/3.jpg)
Page Layout Page Design Page Composition Document Design Desktop Publishing
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Know Your Audience Age Educational Level Keep It Simple
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Plan on Paper First Thumbnail sketch
A small sketch that shows only the large elements of the page
![Page 6: Unit 2 Introduction to Layout Design Part IIDTP Rules of Thumb](https://reader033.vdocuments.site/reader033/viewer/2022052607/5a4d1b6b7f8b9ab0599b3261/html5/thumbnails/6.jpg)
Plan on Paper First Don’t fret over details.
Try for an approximately proportional page size.
![Page 7: Unit 2 Introduction to Layout Design Part IIDTP Rules of Thumb](https://reader033.vdocuments.site/reader033/viewer/2022052607/5a4d1b6b7f8b9ab0599b3261/html5/thumbnails/7.jpg)
Plan on Paper First Make lots of rough sketches.
Do them on paper—not in software.
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Rule of Thirds
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Rule of Thirds
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Rule of Thirds
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No More Than 2 To 3 Fonts Body copy Headlines Initial caps, pull quotes
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Avoid Overusing Type Styles Bold Italic
Underline ALL CAPS
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Don’t Overcrowd Too much text Too many graphics
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Use White Space Free of text or artwork Provides contrast Between different parts
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Mentally impose a ZImportantSee First
Call to Action
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Use guides to align Text Graphics Columns Shapes
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Get a Fresh set of eyes Can catch
Spelling errors Grammar errors Design mistakes
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Revise, Revise, Revise
Until you get it right!
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Establish a time frame