understanding web analytics - local university edmonton

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UNDERSTANDING WEB ANALYTICS

DANA DITOMASO

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You’re using Google Analytics, right?

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What are your goals?

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Online sales?People visiting your store?

Filling out a form?Joining your newsletter?

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Always relate back to a business goal.

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Page views do not pay the bills.

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Step 1:Set up your goals (or

revenue) in Google Analytics

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Read this:support.google.com/

analytics/answer/1032415

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Step 2:Add a dashboard in

Google Analytics

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Get the dashboard here:

kickpoint.ca/localu

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Sample dashboard (revenue)

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GOOD BAD

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Step 3:Create Google Analytics alerts

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Organic Traffic Drops 20%

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Organic Traffic Increases 20%

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Page Load Time Increases 30%

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OTHER ALERT IDEAS

• Zero sessions

• No goal completions

• No revenue

• Increase/decrease in social sessions

• Increase/decrease in referral sessions

• Increase/decrease in paid sessions

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THANK YOU!

KICKPOINT.CA/LOCALU