@danaditomaso@ danaditomaso

UNDERSTANDING WEB ANALYTICS

DANA DITOMASO

@danaditomaso

You’re using Google Analytics, right?

@danaditomaso@danaditomaso

What are your goals?

@danaditomaso

Online sales?People visiting your store?

Filling out a form?Joining your newsletter?

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Always relate back to a business goal.

@danaditomaso

Page views do not pay the bills.

@danaditomaso@danaditomaso

Step 1:Set up your goals (or

revenue) in Google Analytics

@danaditomaso

Read this:support.google.com/

analytics/answer/1032415

@danaditomaso@danaditomaso

Step 2:Add a dashboard in

Google Analytics

@danaditomaso

Get the dashboard here:

kickpoint.ca/localu

@danaditomaso

Sample dashboard (revenue)

@danaditomaso

GOOD BAD

@danaditomaso@danaditomaso

Step 3:Create Google Analytics alerts

@danaditomaso

Organic Traffic Drops 20%

@danaditomaso

Organic Traffic Increases 20%

@danaditomaso

Page Load Time Increases 30%

@danaditomaso

OTHER ALERT IDEAS

• Zero sessions

• No goal completions

• No revenue

• Increase/decrease in social sessions

• Increase/decrease in referral sessions

• Increase/decrease in paid sessions

@danaditomaso@ danaditomaso

THANK YOU!

KICKPOINT.CA/LOCALU