understanding social media recruitment

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Effective recruitment is just not about hiring candidate

UNDERSTANDING RECRUITMENT

Recruitment response matrices :

Quality of Response

Qua

ntity

of R

espo

nse

Fixed cost approach

Variable cost approach

job board

Print Employee website

Campus

Job Days Job fairs

Employee Referrals

Re-Hire

Recruitment consultants

Low High

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Effective recruitment is just not about hiring candidate

Print Job board Consultant Referrals Job Days Campus Rehire Social HR

Recruitment

Visibility and Branding

Scalable recruitment model

Generate trust in employee

Reference

Training effectiveness

Faster cultural integration

Employee concerns

Facilitate employee effectiveness

loyalty and belongingness

Engage employees and prospect

Increase discussion opportunity

Build reputation in the marketplace

Build evangelists for your company

Engage channel partners

Recruitment

Visibility and Branding

Scalable recruitment model

Generate trust in employee

Reference

Training effectiveness

Faster cultural integration

Employee concerns

Facilitate employee effectiveness

loyalty and belongingness

Print Job board Consultant Referrals Job Days Campus Rehire Social HR

Engage employees and prospect

Increase discussion opportunity

Build reputation in the marketplace

Build evangelists for your company

Engage channel partners

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Social recruitment is just not about hiring candidate

SOCIAL RECRUITMENT PROCESS

Company reputation Prospecting Engage leads Interview Offer and

acceptance

On boardingIntegrationTraining & development

Lead & innovateTerminate

Social media can be used across the employee lifecycle:

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Social recruitment is just not about hiring candidate

Build long term roadmap:

Monitor company reputation

Leverage power of networks

Proactively search for

talent

Enhance new hire

Employee engagement

Facilitate knowledge exchange

External Networks Internal Networks

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Social recruitment is just not about hiring candidate

Turbo charge with social networksSocial Media for Recruiting:

“Social Computing Moves Into Recruitment” © 2009 Forrester Research, Inc.i am watching

Social recruitment is just not about hiring candidate

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Engaging with Candidates

VALUE PROPOSITION

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Assumption

Social media recruitment will help close 60 positions* in six months. First three months will be engagement months.

Illustrative

* assumption is based on high quantity recruitment viz. BPO, IT hire.

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Assumption

Cost per hire is INR. 10000. This cost does not offer you any branding opportunity.

Illustrative

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Social media recruitment – pilot project for 6 months

Total number of hires Cost per hire Total investmentX =

50 10000 500000X =

Cost of our retainership:

Monthly retainership Number of months Total investmentX =

100000 6 600000X =

Hiring cost :

Illustrative

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Social media recruitment – pilot project for 6 months

There is a (visible) direct cost advantage with social media recruitment.

Illustrative

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Social media recruitment – pilot project for 6 months

.. and other social media recruitment benefits.

.. lets explore further.

i am watching

Social recruitment is just not about hiring candidate

Recruitment

Prospecting

Engage qualified leads

Interview

Offer and acceptance

On boarding

Integration

Training & development

Terminate

Build company reputation

Employee Branding

Social media benefits:

i am watching

Social recruitment is just not about hiring candidate

Recruitment

Prospecting

Engage qualified leads

Interview

Offer and acceptance

On boarding

Integration

Training & development

Terminate

Build company reputation

Employee Branding

Social media benefits for you:

Presented By:Madhumita Mishra

Braj Mohan Chaturvedi