unconventional marketing

Rohit KawRohit Kaw

Presented Presented By:By:

Conventional

Marketing

Conventional

Marketing

Unconventional

Marketing

BigStrate

gy

BigStrate

gy

TestWith

Customers

TestWith

Customers

Promotion

Promotion

NewBig

Strategy

NewBig

Strategy

Adjust

Measure

Conventional MarketingConventional Marketing

A Story to tell....A Story to tell....

Unconventional MarketingUnconventional Marketing

Ambush MarketingAmbush Marketing

Types of Ambush MarketingTypes of Ambush Marketing

Examples of Ambush MarketingExamples of Ambush Marketing

Examples of Ambush MarketingExamples of Ambush Marketing

Examples of Ambush MarketingExamples of Ambush Marketing

Notable Events for Ambush Notable Events for Ambush MarketingMarketing

Notable Events for Ambush Notable Events for Ambush MarketingMarketing

Notable Events for Ambush Notable Events for Ambush MarketingMarketing

Ambush Marketing at its bestAmbush Marketing at its best

The Essentials of Ambush The Essentials of Ambush MarketingMarketing

Masters of Ambush Masters of Ambush MarketingMarketing

Bavaria employed Ambush Marketing Bavaria employed Ambush Marketing

CONCLUSION

HUL's last-minute surprise foxes HUL's last-minute surprise foxes P&GP&G

Guerrilla StrategiesGuerrilla Strategies

Term was coined by Jay Conrad Levinson

Unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget

Unconventional marketing intended to get maximum results from minimal resources

Diverse ApproachesDiverse Approaches

DOWN ON THE GROUND: In a big city got to stay on your toes and another great way to grab pedestrian attention.

PrinciplePrinciple

ADVANTAGE

DISADANTAGE

ExamplesExamples

ExamplesExamples

DIAL & SAVE

DIRECT MAILERSDISCOUNTED RATES

TARGET AUDIENCE

Attack On AT&TAttack On AT&T

Social Media MarketingSocial Media Marketing

SocialSocial MediaMedia MarketingMarketing

Relating to human society and its members; of and pertaining to the life, welfare and relations of human beings in a community

Relating to human society and its members; of and pertaining to the life, welfare and relations of human beings in a community

The storage

and

transmission

tools used to

accumulate and

distribute

information, or

data

The storage

and

transmission

tools used to

accumulate and

distribute

information, or

data

Process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others

Process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others

Social media is the use of electronic and Internet tools for the purpose of sharing and discussing information and experiences with

other human beings.

Social Media MarketingSocial Media Marketing

Its All about….Its All about….

Home Users

98 % users for product

research.

85% of college students

on Facebook are active.

19 % users check

discussion forums.

41% users read blogs.

91% users are likely to

buy on recommendations.

98 % users for product

research.

85% of college students

on Facebook are active.

19 % users check

discussion forums.

41% users read blogs.

91% users are likely to

buy on recommendations.

B 2 B

89 % decision makers use

Internet for research.

96 % decision makers use

Google for their search

queries.

40 % decision makers

regularly use online

communities

89 % decision makers use

Internet for research.

96 % decision makers use

Google for their search

queries.

40 % decision makers

regularly use online

communities

Rudiments Of Social Media Rudiments Of Social Media Marketing Marketing

Online Supports Offline

Social Is Not Just About Advertising.

It’s About Conversations!It’s About People!It’s About CRM!It’s About Marketing!

VIRAL MARKETING

• Viral marketing is a form of promotion based on the free circulation of ideas via a  Word of Mouse process.

Now what is Word of Mouse…………We know about Word of Mouth…………

Lets see Word of Mouse…………

Word of Mouth

Word of Mouse

Viral MarketingViral Marketing

How this Virus SpreadsHow this Virus Spreads

How this Virus SpreadsHow this Virus Spreads

From a marketing standpoint, "going viral" is fascinating for a number of reasons:

Why Viral is so FascinatingWhy Viral is so Fascinating

Going Viral on You TubeGoing Viral on You Tube

Going Viral on You TubeGoing Viral on You Tube

• Multi-Level Marketing – Amway

• Old Spice launched the fastest growing online viral video campaign ever– 6.7 million views in 24 hours.– 23 million views in 36 hours.

• “ Will it Blend ” Campaign on YouTube.

Notable Examples of Viral MarketingNotable Examples of Viral Marketing

धन्यवा�द धन्यवा�द ॥