unconventional marketing
DESCRIPTION
This presentation is on conventional and unconventional marketing techniques...TRANSCRIPT
Rohit KawRohit Kaw
Presented Presented By:By:
Conventional
Marketing
Conventional
Marketing
Unconventional
Marketing
BigStrate
gy
BigStrate
gy
TestWith
Customers
TestWith
Customers
Promotion
Promotion
NewBig
Strategy
NewBig
Strategy
Adjust
Measure
Conventional MarketingConventional Marketing
A Story to tell....A Story to tell....
Unconventional MarketingUnconventional Marketing
Ambush MarketingAmbush Marketing
Types of Ambush MarketingTypes of Ambush Marketing
Examples of Ambush MarketingExamples of Ambush Marketing
Examples of Ambush MarketingExamples of Ambush Marketing
Examples of Ambush MarketingExamples of Ambush Marketing
Notable Events for Ambush Notable Events for Ambush MarketingMarketing
Notable Events for Ambush Notable Events for Ambush MarketingMarketing
Notable Events for Ambush Notable Events for Ambush MarketingMarketing
Ambush Marketing at its bestAmbush Marketing at its best
The Essentials of Ambush The Essentials of Ambush MarketingMarketing
Masters of Ambush Masters of Ambush MarketingMarketing
Bavaria employed Ambush Marketing Bavaria employed Ambush Marketing
CONCLUSION
HUL's last-minute surprise foxes HUL's last-minute surprise foxes P&GP&G
Guerrilla StrategiesGuerrilla Strategies
Term was coined by Jay Conrad Levinson
Unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget
Unconventional marketing intended to get maximum results from minimal resources
Diverse ApproachesDiverse Approaches
DOWN ON THE GROUND: In a big city got to stay on your toes and another great way to grab pedestrian attention.
PrinciplePrinciple
ADVANTAGE
DISADANTAGE
ExamplesExamples
ExamplesExamples
DIAL & SAVE
DIRECT MAILERSDISCOUNTED RATES
TARGET AUDIENCE
Attack On AT&TAttack On AT&T
Social Media MarketingSocial Media Marketing
SocialSocial MediaMedia MarketingMarketing
Relating to human society and its members; of and pertaining to the life, welfare and relations of human beings in a community
Relating to human society and its members; of and pertaining to the life, welfare and relations of human beings in a community
The storage
and
transmission
tools used to
accumulate and
distribute
information, or
data
The storage
and
transmission
tools used to
accumulate and
distribute
information, or
data
Process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others
Process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others
Social media is the use of electronic and Internet tools for the purpose of sharing and discussing information and experiences with
other human beings.
Social Media MarketingSocial Media Marketing
Its All about….Its All about….
Home Users
98 % users for product
research.
85% of college students
on Facebook are active.
19 % users check
discussion forums.
41% users read blogs.
91% users are likely to
buy on recommendations.
98 % users for product
research.
85% of college students
on Facebook are active.
19 % users check
discussion forums.
41% users read blogs.
91% users are likely to
buy on recommendations.
B 2 B
89 % decision makers use
Internet for research.
96 % decision makers use
Google for their search
queries.
40 % decision makers
regularly use online
communities
89 % decision makers use
Internet for research.
96 % decision makers use
Google for their search
queries.
40 % decision makers
regularly use online
communities
Rudiments Of Social Media Rudiments Of Social Media Marketing Marketing
Online Supports Offline
Social Is Not Just About Advertising.
It’s About Conversations!It’s About People!It’s About CRM!It’s About Marketing!
VIRAL MARKETING
• Viral marketing is a form of promotion based on the free circulation of ideas via a Word of Mouse process.
Now what is Word of Mouse…………We know about Word of Mouth…………
Lets see Word of Mouse…………
Word of Mouth
Word of Mouse
Viral MarketingViral Marketing
How this Virus SpreadsHow this Virus Spreads
How this Virus SpreadsHow this Virus Spreads
From a marketing standpoint, "going viral" is fascinating for a number of reasons:
Why Viral is so FascinatingWhy Viral is so Fascinating
Going Viral on You TubeGoing Viral on You Tube
Going Viral on You TubeGoing Viral on You Tube
• Multi-Level Marketing – Amway
• Old Spice launched the fastest growing online viral video campaign ever– 6.7 million views in 24 hours.– 23 million views in 36 hours.
• “ Will it Blend ” Campaign on YouTube.
Notable Examples of Viral MarketingNotable Examples of Viral Marketing
धन्यवा�द धन्यवा�द ॥