ubs may23,2012 joyce-sullivan

Created and Presented by:

Joyce SullivanCEO | Founder

SocMediaFin.com

Exclusive Presentation for:

677 Washington BoulevardStamford, CT 06901 USA

Wednesday, May 23, 20126:30-7:30 pm EDT

Financial Services and Social MediaWhat it Means to You in Your Career Success

Created and Presented by:

Joyce SullivanCEO | Founder

SocMediaFin.com

Exclusive Presentation for:

Financial Services and Social Media

- overview and introductions- financial services and social media use - industry trends - compliance and regulation update

Your Personal Brand and Online Identify- LinkedIn- Facebook- Twitter

What’s next- discussion and questions

AGENDA:

677 Washington BoulevardStamford, CT 06901 USA

Wednesday, May 23, 20126:30-7:30 pm EDT

What it Means to You in Your Career Success

3Visit us > FWA.org

4Visit us > SocMediaFin.com

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SXSW 2012 Financial Services & Technology Rockstar Women

Five global women – NZ, UK, US - who work in financial services and use social media for work

http://schedule.sxsw.com/2012/events/event_IAP9392

Social Media Tools: How Do I Know Which App I Should Use?

Who are you?

What do you have to say?

Who are you trying to reach?

How do THEY want to be reached?

Once you connect, then what?

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Council of Economic Advisors, February 2012 report

US Industry Trends: Shrinking and Growing Industries 2007 - 2011

Social Media Strategy for Financial Services

for US Firms

Can you use social media in financial services?

What are the rules?

The Fun stuff: FINRA, SEC and other regulatory guidance

How do you use social media compliantly at your firm and in your own personal career development

Who are you? Social Media and Financial Services

New graduate joining a financial services firm

Moving from another industry that used social media extensively

Public Relations firm with financial services clients

Advertising firm working with financial services

External Legal or Compliance firm working with financial services firms

Internal Legal or Compliance firm supporting line of business

Sales or Marketing department who want to use social media to increase sales

Senior Leaders wondering if you should get into social media

Your new hires have ideas to grow the business using social media

FINRA Regulatory Notice 10-06In January, 2010, The Financial Industry Regulatory Authority

(FINRA) provided its first high level industry guidance for social

media activities for investment broker dealer firms.

10-06 provided no specific rule changes, but offered clarification in a

Q & A format.

Summary Highlights

Record Keeping Responsibilities

Suitability Responsibilities

Types of Interactive Electronic Forums

Supervision of Social Media Sites

Third Party Posts

@JoyceMSullivan @SocMediaFin

#SMWfinserv

Feb 14, 2012

@JoyceMSullivan @SocMediaFin

#SMWfinserv

Feb 14, 2012

FINRA Regulatory Notice 10-06

FINRA Regulatory Notice 11-39In August 2011, The Financial Industry Regulatory Authority (FINRA)

provided clarification of 10-06 guidance for social media activities

for

investment broker dealer firms with focus on:

- Social media websites

- Use of Personal Devices for Business Communications

11-39 Summary Highlights

Communication content is determinative; not the communication

channel

A Firm is subject to the “adoption” and “entanglement” theories

regarding third party posts (Retweets, LIKES, of others’ content)

Business communications through personal devices must be

supervised and recorded

FINRA Regulation 11-39

Securities & Exchange Commission (SEC) National Examination Risk Alert

In January 2012, The SEC issued their observations related to the

use of social media by registered investment advisers

Key Takeaways: Investment advisers that use or permit the use of

social media by their representatives, solicitors and/or third parties

should consider periodically evaluating the effectiveness of

their compliance program as it relates to social media.

Factors that might be considered include usage guidelines,

content standards, sufficient monitoring, approval of

content, training, etc. Particular attention should be paid to third

party content (if permitted) and recordkeeping responsibilities.

SEC Investment Adviser Use of Social Media

Types of Financial Advisors

Registered Representatives (Broker-Dealer)*

Investment Advisors(Registered Investment Advisor)*

Regulated by FINRA and the SEC

Regulated by SEC or state regulators

Paid via commission Paid fee by client

Suitability – recommendation must be consistent with best interest of client

Fiduciary responsibility – must place clients interest above own

Ethics Legality

Transactions Advice

*Dually registered firms must adhere to both SEC and FINRA rules

Best Practices

If your firm has approved business use of social media

DO1.Discuss macro economic concepts

2.Discuss various sectors or industries

3.Discuss retirement concepts

4.Educate the public on financial markets and products

5.Post company non-product or services related announcements

6.Post messages that have a broad appeal (i.e. charity events or good will activities)

7.Post generic responses to third-party postings

DON’T1.Mention individual stocks or investment names

2.Provide investment advice

3.Promote your products and services

4.Make provocative or promissory statements regarding direction of the markets or price of commodities

5.No retweets on Twitter

6.No ‘Likes’ on Facebook

7.No unauthorized employee postings @joycemsullivan

Financial Services and Social MediaWhat it Means to You in Your Career Success

Your Personal Brand and Online Identity:- LinkedIn- Facebook- Twitter

LinkedIn

Founded in 2002As of May 2012:- 162 million members- 200 countries- World’s largest professional network on the internet

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27Mashable.com

Founded February 4th 2004As of May 2012:900 million members

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First “tweet” March 26, 2006 by Jack Dorsey @jackAs of May 2012:500 million registered users

http://twitter.com/about

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Thank you!Connect with me!

LinkedIn: http://linkedin.com/in/joycemsullivan

Website: http://socmediafin.com

Twitter: http://twitter.com/joycemsullivan

Facebook: SocMediaFin, Inc on Facebook

CNBC TV: Joyce Sullivan on WSJR with Maria

Bartiromo

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Created and Presented by:

Joyce SullivanCEO | Founder

SocMediaFin.com

Exclusive Presentation for:

677 Washington BoulevardStamford, CT 06901 USA

Wednesday, May 23, 20126:30-7:30 pm EDT

Financial Services and Social MediaWhat it Means to You in Your Career Success