tyroo - the leader in performance advertising

The Leader in

Performance Advertising

Q : Have you ever received an e-mail saying you won a lottery or won

USD 50000000 ?

Q : how many of you have ever claimed it ?

Q : why affiliates / marketers do it ?

A : E-mail marketers do it for

1. Fraud

2. E-mail verification

Quote : It’s hard to find things that won’t sell online.

- Jeff Bezos, Founder, Amazon

tyroowho we are

$ ROI

Tyroo

Largest

Performance

solutions that

includes display,

visits, video and

app Installs.

Performance

based ad

network that

promises to

deliver the clients

last mile

expectation.

Competitively

priced, brand

safe inventory

with high

engaging

formats.

Dedicated full

service account

team that helps

with campaign

execution

insuring

maximum ROI.

Present across Top Smartphone Markets Globally

Delhi

Mumbai

Dubai

Singapore

Indonesia

Bangalore

South Africa

China

LATAM

LATAM

Riyadh

USA

Malaysia

Our Reach (Mobile) 10 Billion Ad-requests

6 Billion Ad-requests

3 Billion Ad-requests

800+ Publishers,

10 Premium Publishers

Brands that we work with

Digital

( Mobile /Online )

consumer

Conversion Funnel

Required Awareness

Prospecting & Look Alike

Required Awareness

Prospecting & Look Alike

Retarget non-recent(typically 15days+) visitors

Required Engagement (Reach

and Convert)

Retarget recent(typically <15days) visitors

Required Conversion

Quality

/Engagement matrixSolution

Data

Required

Expected

CAC

To be determined

based on channel of

acquisition and user

behavior thereafter

None 6X

Medium Quality

Low LTV

Medium

Engagement

Yes 3X

High Quality

High LTV

High Engagement

YesX

Comparative Solution and

Cost

Facebook Ads

( non view

through )

Display Ads on

Google

Organic

search results

Dynamic offer ads +

Static Ads

Focus on acquiring

new users

Dynamic Feed based

ads

Focus on acquiring

new buyers

Higher ROAS goal

similar to non-branded

search terms

Dynamic Feed based

ads

Focus on driving

transactions & revenue

ROAS goal similar to

search campaigns

Life cycle of a

Mobile/Online

Consumer

and TIF

Churn

Time

Re

ve

nu

e (

LTV

)

- ve

+ve

0

-TOP Funnel

-New Users

-Highest CAC

-LOW Funnel

-Existing Users/visitor

-Lowest CAC

- Mid Funnel

- Old/Dormant

Existing Users/visitor

-Lowest CACRetained

An action resulting in revenue generation for the businessProduct purchase /content consumption

Tyroo Products for Each Solution

Product Pricing Models Data Required Expected CAC

Tyroo NT ( Product Linked Ads)

Tyroo App Installs

Tyroo Programmatic Solution

CPI

CPC

CPA

None 6X

Tyroo NT ( Product Linked Ads)

Tyroo Programmatic Solution

Tyroo Retargeting Solution

CPC

CPA Yes 3X

Tyroo Retargeting Solution CPCCPA

YesX

Solution

Mobile CPI

Mobile Native Ads (Both non Programmatic and

Programmatic)

Mobile Affiliate Marketing

Programmatic Mobile Targeting

( Reach and Convert the User)

Mobile Retargeting( web and App)

Tyroo NT( Product Linked Ads)

Tyroo

App Installs

Tyroo

Retargeting

Solution

Tyroo

Programmatic

Solution

Tyroo Product Suit

NT( Product Linked Ads)

tyroo

Native Recommended Product Ads inside App

More information about product based on users interaction

Option for user to buy the product in two simple clicks

Driving purchase via Product Discovery within

Ad Format

Different Formats for App Developers

LIFESTY

LE

LAU

NC

HER

Based on their mobile App Design, Font, Layout

Off

er

wa

ll

APP INSTALLS

tyroo

App Install

Developer

encodes the

Tyroo SDK

in the application

which allows to

track impressions,

clicks, installs etc.

The app is hosted

on the Google

play/App store

Tyroo serves Ads

to Android/IOS

users and the App

gets (Installed)

onto the phone

and is ready to

use!

User

downloads and

installs the

application

(which is

reported)

Google

Play /

App Store

Tyroo PROGRAMMATIC

SOLUTION

Tyroo RETARGETING

SOLUTION

We are not the first

one in Programmatic

& Re-Targeting but

WE ARE

DIFFERENTin few ways

We are DIFFERENT in ...

Mobile First

GMV / Revenue Maximizer

More First Time Buyers

Self serve capability

Account management

Ecommerce

Inventory integration, Optimized ad

templates

In Browser & In App advertising

Dynamic Ads that focus on

maximizing revenue not just

transactions

In built auto user segmentation

with product recommendation

engine

Mid funnel strategy to target

more First Time Buyers

Higher incremental audience

MOBILE FIRSTDynamic ads that work on multiple screens

Any screen, any browser, any

app

Flash free dynamic HTML/ HTML5 ads that run

across all devices with ~2X higher CTR

Mobile & connected

devices optimized ad

experiences

Large selection of templates and

easy customization

HTML5 ADAPTIVE AD

HIGHER CART VALUE > MORE REVENUEAlgorithms and Creative's that focus on maximizing your revenue not just transactions

Recommendation & portfolio

optimization models to pick

products that drive higher cart

value

Optimization of expected

revenue not expected

transactions

Flexibility in algorithms to

optimize to specific business

goals (e.g. promote certain

category growth)

$

DYNAMIC CREATIVE - EXAMPLE

100 $30 $3,000 80 $45 $3,600

Transactions ASP Revenue Transactions ASP Revenue

MORE NEW BUYERS - “TRUE” INCREMENTAL SALESBidding strategy to reach more new users versus repeat users

Ability to specify different goal

value for new users versus

repeat users

Higher bids for new users ensures

increased reach and percentage

to new users and consequently

new user transactions

Look alike modelling to expand

beyond your own audience and drive

new buyers cost effectively

Customer audience segment

analyzed by algorithms to identify

key characteristics / behaviours of

this high value segment

Similar users identified and served

ads on exchange/ direct publisher

inventory

Thank You

Aman Bhalla

aman.b@tyroo.com

+971 56 1796276

www.tyroo.com