typeface families
Post on 18-Nov-2014
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The Six Typeface Families:
Blackletter, Roman, Script, Miscellaneous, Square Serif, Sans Serif
BlackletterOrnate
Decorative
Religious Connotation
Horror
Earliest typefaces resemble Blackletter
Blackletter
Blackletter
Roman
Three Variations:Old Style, Transitional and Modern
Most Common & Legible
Used in body copy in books magazines and newspapers
Familiar
Easy to read
Old Style Roman Roman Transitional
Roman Modern
Roman
Familiar
Easy to read
Common in books and magazines
Script
Initially for Everyday Uses
Writing
Can denote High quality
Can be child-like
Fanciful
Script Logos
Miscellaneous
Many Examples of Advertising During the 1800s
Anything and Everything Goes
Square Serif
Least Used
Wild West
Similar to Roman but with right angle curves
Draws attention to itself
Sans Serif
Fast Presses
Art Deco, Computers
Was controversial in 1800s
Originally called block type
Criticized for simplicity
Now it is commonplace
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