serifica (typeface)
DESCRIPTION
Design book for the original typeface, Serifica.TRANSCRIPT
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Table of Contents
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Inspiration
NEW CENTURY SCHOOL BOOK
I began research for Serifica by searching for serif typefaces that paired well with Helveticabased on the letter forms. I wanted to f ind something that could be used as a good model and settled on observing the serif forms of New Century School Book.
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DescriptionSerifica was conceived as a modern serif typeface, based on the proportions of Hel-vetica. Serifica can take on the characteristics of its environment, but unlike typefaces such as Helvetica, it carries a warm and inspired feeling with it. It was designed to be flexible while trying to maintain some of the warmth and character of serif typefaces. Like a slab-serif, Serifica features forms that lack contrast however, there is a sense of contrast and horizontal movement found within itsmodern style serifs.
A few unique visual elements within the face include, a square ear on the lower case “g”, a spur on the lower case “e” and the upturned tail of the two-story, lower case “a”. ge a
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Sketch
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Metrics
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HEADLINESerifica can be used as body copy, it even works rather well beneatha headline set in Helvetica. If it is used as body copy, Serifica shouldbe set no smaller than ~14 pt. Thisblock of copy is set in 14 pt. witha leading of 21 pts.
Microsoft
Typesetting
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Composition
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Colophon
Serifica was designed byAndrew Quinn Swires, at the Academy of Art University in San Francisco, CA. duringSpring 2012.