two-way app messaging - how brands can increase retention
Post on 09-May-2015
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TWO-WAY APP MESSAGING
HOW BRANDS CAN INCREASERETENTIO
N
100% of the top 20 revenue producing
retailers offer mobile apps
78% of fast food and 75% of
casual dining brands have mobile apps
77% of department
stores have a mobile app
59% of specialty and 58% of
grocery stores have a mobile
app
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app downloads expected by end of 2017
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of apps are downloaded and used just once
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have never been downloaded at all
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if you can replicate the functions of your desktop site into an app then
mobile will lead the way
MARKETING
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ACQUISITION RETENTIONPROMOTERS
apps are an amazing technology
but they come with their own challenges
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push notifications can double user retentionand increase daily app opens by 540%
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Push is just a tiny piece of the puzzle
MESSAGING POTENTIAL
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RICH CONTENT
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TWO-WAY CHAT
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UPDATES
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EXPERIENCE
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The Possibilities are Endless!
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