add in-app messaging to boost user retention
TRANSCRIPT
hyphenate.io
Over FOUR MILLION mobile apps
App land-grab!
Where are all the Mobile Users?Top 4 Messaging Apps = 3 Billion MAU
Source: Business Insider, BI Intelligence, Messaging App Report 2015
WhatsApp Messenger WeChat Viber LINE Snapchat Tango Kik KakaoTalk0
100200300400500600700800900
1000
Where are all the Mobile Users?Messaging Apps are Opened 9X a Day
Source: Flurry Analytics, Jan 2014– Jan 2015
Average Messaging Apps
1.9
8.9
4.7 X
Where Have All the Mobile App Users Gone?
Month 1 Month 2 Month 3 Month 4+0
5
10
15
20
25
30
35
40
Average User Retention Percentage Source: Localytics, Aug 2016
How Can App DevelopersEngage and Retain Mobile Users?
Best of BOTH Worlds – Apps With Chat
Apps Chat
Hyphenate Mobile Instant Messaging
Easy way to add In-App Chat to your app
Scalable, cost effective, and reliable
For Mobile Developers
SDKs for iOS, Android, Web, Linux
Customizable UI Demo App
Optimized for Mobile Devices
Scalable On-Demand Backend
Key Markets
Social Media On-Demand mCommerce Dating
eLearningHealth & Fitness Fintech
Mobile Gaming
musical.ly
100 million users!!!
Hyphenate Allows Users to Chat with friends and followers
Top 20 App in
CaseStudy
DEMO
Hyphenate
Services Structure
SDK Integration• CocoaPods or AAR for Hyphenate SDK• Sign up for Hyphenate Console & Get API Key• Bind API key to application• Push Notification• API References• Start Chatting with Hyphenate!
Create IM User Account
• Create IM user account through,• mobile SDK• REST API from backend (Recommended)
Hyphenate Developer Resources
• hyphenate.io• docs.hyphenate.io• console.hyphenate.io• github.com/hyphenateinc
• Further Questions [email protected]
hyphenate.io