twitter101 smash

Everything Twitter

Twitter

Micro-blogging service that enables its users to send and read other users’

updates known as tweets.

Tweets

Text-based posts of up to 140 characters which are displayed on

the user’s profile page and devliered to other users who have subscribed

to them (followers)

Twitter is a platform

Supporting communication online.

Twitter is an archive

A living, breathing, permanent, indexed &

searchable digital database of conversations

The Profile

101 Tips

To speak to someone use the @ symbol and then their

name

To speak privately use D, space, and then the username

This is what we call a Direct Message or DM

You can only DM a user who is following or subscribed to

you.

The Power of RT

The HashTag (#hashtag)

TweetDeck

HootSuite

Twitter Search

TweetDeck

www.tweetdeck.com

Desktop Application for Twitter Management

HootSuite

www.hootsuite.com

Online Application for Twitter Productivity

TwitterSearch

search.twitter.com

Search for relevant terms and respond!

The Strategy

Be Yourself

• What are you doing?• Start sharing other content

– Humor– Daily Life– Links

• Start sharing your own content

Friends - Friends

• Start by following your friends• Watch the conversation and

follow their friends• Follow industry leaders

Quality or Quantity?