twitter & linkedin

hello.

i’m christopher decaro. i work at kneadle as creative director.

i’ve done work for toshiba, microsoft, gary vaynerchuk, edison, oracle, lincoln, danaher and many others.

today we’ll be talking about twitter and linkedin.

setting the stage

global traffic rankfacebook 2twitter 9linkedin 16myspace 80

demographicsfacebookaverage age 38male/female 46/54college grad 22%income 100k+ 11%users 700 millionus users 30%

twitteraverage age 39male/female 48/52college grad 28%income 100k+ 11%users 200 millionus users 40%

linkedinaverage age 44male/female 54/46college grad 78%income 100k+ 52%users 100 millionus users 50%

social currencyfacebookfriendslikes

twitterfollowerslists

linkedinconnectionsrecommendations

before we get started

you are a brand

even when it’s business, it’s personal

keep it real

it’s not optional

twitter

twitter has its origins in sms; it has become the citizen band radio of the internet.

twitter is simple: 140 characters, @replies, retweeting and direct messages.

should you have a business or personal twitter account? the answer is both.

twitter is about sharing and helping; find your flock.

as a business on twitter consider scheduling, using tools and be responsive.

linkedin

linkedin is a network for professionals.

linkedin is great for finding leads, hunting for a job and improving your seo.

linkedin has the lowest barrier to entry and is the easiest to maintain.

join groups, ask for recommendations and get introductions to find your crowd on linkedin.

the hardest part of linkedin is completing your profile; it’s also the most effective thing to do.

update linkedin weekly and grow your connections slowly.

you don’t need a paid account to use linkedin well.

questionsthank you