twitter - how to harness it for business & brand building

HOW TO HARNESS TWITTER FOR BUSINESS AND BRAND BUILDING

Twitter

Most Powerful Channel Ever ....

Traditional ‘Broadcast’ Media

One-way Expensive Mass market

Social Media

Free or low-cost Multi-way dialog High market segmentation &

targeting Choose who you talk to

OR IN YOUR LIFE FOR THAT MATTER?

Where Does Twitter ‘Fit’ in Your Business?

Twitter

Networking on hyper-drive ...

Earning the right to ask a favour Multiple conversations, right at your finger-tips Can see connections amongst your ‘network’ / tribe that you didn’t

know existed

Why Tweet?

To build your profile Increase your network To build relationships To expand your datatabase

Twitter has been criticised for posting a lot of pointless posts. One company even reported that 40% of all tweets are ‘pointless babble’.

What nonsense. Most conversation is pointless babble, but it’s the small talk that deepens trust,

builds relationships, and allows people to like each other.

-Joel Comm, Twitter Power 2.0

Blah, blah, blah

The Basics

Twitter Jargon

RT = retweet @ replies # (hash tag) Trending Topics

FollowFriday #FF

DM

GET TWEETING

How To ....

Getting Started

Are you on Twitter yet? Personal or business name Importance of photo Pithy, relevant bio (160 characters) Background

What Are You Tweeting?

Core Marketing Message What do you want to be known for? What will add value to your profile & reputation What will help fill your sales funnel?

What Are You Tweeting?

But I’ve got nothing to say ... What you’re doing

Mundane PR / promotional

RTs – forwarding on someone else’s tweet Replies

Encouragement Congratulations

Links

Twitter Etiquette

It’s Public!!!! To automate or not to automate 7 ‘value-add’ tweets before a promo tweet Give Credit, follow-back – be ‘in’ exchange

Time-appropriate

Minimise abbreviations Stick to 140 characters

If you want to be RT’d keep it to 120

Building Your Tribe

Quality or Quantity? Finding people to follow

Follow people you know Follow the people they follow Search for people with similar interests See who is being ‘RTd’ & ‘@’

Find ‘experts’ & influencers(twitter search)

Building Your Tribe

Remember – it’s all about the conversation

1. Look for people you already know

2. Tweet your blog

3. Respond to requests (anyone know a .... ?)

4. Leverage other social media platforms (e.g. Facebook, LinkedIn)

5. Put your Twitter name in signatures, business cards etc.

From Twitter Power 2.0, by Joel Comm

TWEET ‘YOUR’ WAY

How To ...

Integration with other Platforms

Facebook Load the Twitter app in Facebook OR TweetDeck OR Hootsuite OR Social Oomph

LinkedIn LinkedIn Settings

Out and about

iPhone / iPad Echofon TweetDeck Twitterific

TwitPic

4-week plan

Top priority for you Setting up your account? Bio? Strategically expanding your tribe

Specific tasks Why?

Additional Resources