twitter gritter: a social media case study

Using social media to communicate

Twitter GritterA social media case study

Dan Slee, Walsall Council

Why?

Why?

Let it snow...

Why?

If you’re doing a good job TELL PEOPLE...

Who was interested...?

What was the plan?

The plan...

The plan... 1. Engineers monitor weather.

The plan... 1. Engineers monitor weather.

2. When they call out the Tarmac gritters they email comms.

The plan... 1. Engineers monitor weather.

2. When they call out the Tarmac gritters they email comms.3. Comms update social media, the website and write a release.

Tweet to keep people informed...

Tweet to keep people informed...

Waste collections...Gritting...

Service disruption...

What was the feedback like?

Negative...

Praise...

Praise...

Praise...

Praise...

A channel for comments...

... that means people aren’t calling the switchboards

A chance to respond...

CRITICAL FB

A chance to respond...

CRITICAL FB

What did we learn?

You can keep people informed, listen and engage...

You can listen and respond...

People like being kept informed...

You can keep people informed, listen and engage...

You can listen and respond...

People like being kept informed...You can listen and

respond...

Use several channels...

66,000 Facebook page impressions

Stats (in a month)?

66,000 Facebook page impressions

Did it work?

66,000 Facebook page impressions

Stats (in a month)?

450 people ‘like’ Facebook page

2,500 Twitter followers

Twitter followers up 10 per cent

Thank youAny questions?

Dan SleeEmail: sleed@walsall.gov.uk

Twitter: @dansleeBlog: www.danslee.wordpress.com