twitter 2014 - what works and what doesn't

Twitter 2014What Works & What

Doesn’t

Dustin Zick - @dustinzickSocial Media Manager

Marcus Hotels & Resorts

What I Manage

And…The Monarch Lounge, Blu, Zenden, CLEAR, WELL Spa + Salon, etc…

Some Interesting Twitter Numbers*

• 255 Million Active Twitter Users• 500 Million+ Tweets Per Day

*Fast Company - May 13, 2014 [link]

Let’s Not Focus On The Numbers

“What Works”vs.

“What Doesn’t Work”

1. What works for me may not work for you

2. In fact, Twitter may not be right for your business at all – that’s OK

3. Lots of Retweets & Replies are great, but they’re not everything

4. Explore

“What Works”Genuine One-on-One Interactions

Original Content That Resonates With Your Audience

Optimization of Other Social Networks & Resources

“What Works”Genuine One-on-One Interactions

Original Content That Resonates With Your Audience

Optimization of Other Social Networks & Resources

Genuine One-on-One Interactions

Genuine One-on-One Interactions

Genuine One-on-One Interactions

Genuine One-on-One Interactions

Genuine One-on-One Interactions

“What Works”Genuine One-on-One Interactions

Original Content That Resonates With Your Audience

Optimization of Other Social Networks & Resources

Original Content That Resonates With Your Audience

Original Content That Resonates With Your Audience

Original Content That Resonates With Your Audience

Original Content That Resonates With Your Audience

Original Content That Resonates With Your Audience

“What Works”Genuine One-on-One Interactions

Original Content That Resonates With Your Audience

Optimization of Other Social Networks & Resources

Optimization of Other Social Networks & Resources

Optimization of Other Social Networks & Resources

Optimization of Other Social Networks & Resources

Optimization of Other Social Networks & Resources

If This, Then That

“What Works”Genuine One-on-One Interactions

Original Content That Resonates With Your Audience

Optimization of Other Social Networks & Resources

And So Much More…

“What Doesn’t Work”What does this statement mean exactly? After all,

what doesn’t work for me, might work for you.

There are, however, things you can avoid doing to increase the likelihood that you will get the most

out of Twitter.

The Perils of Auto-Posting

The Perils of Auto-Posting

Don’t Auto Direct Message

Don’t Go Dormant

Don’t Go Dormant

Don’t Assume People Will Know Where to Find You

This logo alone isn’t enough. Include your

@handle

Don’t Be Cavalier With Your Hashtags

• #Dont #Hashtag #Every #Single #Word #In #Your #Tweet

• #Don’tMakeThemRidiculouslylongAndMeaningless

• If you’re trying to build a campaign linked by a hashtag avoid simplistic ones, and research it

How Do I Measure It?This all depends on your business, and what

actions YOU decide are worth measuring.

ads.twitter.com

Google Analytics, bit.ly, etc. etc. etc.

Above All Else…

Explore

Questions, Comments, Concerns, Complaints, Queries,

Statements, Arguments, Witticisms?

@dustinzick