tvss week 2 - mobitto

Tetuan Valley Startup School

Mobitto

What is Mobitto?

What are we trying to solve?

Efficiency  When was the last time you saw a fully booked cinema?

Did you know that restaurants efficiency is around 50%?

Who is Who?  Know and choose who your customer is

Understand your crowd...

How to reduce churn and improve customer relationship? Loyalty  

Did you know that the cost of acquiring a customer is 5 times higher than retaining an existing one?

How are we addressing these issues?

Targeting  What you need!

Real-Time  When you desire!

Privacy  How you want!

Merchants

ü  Restaurants

ü  Cinemas

ü  Last minute deals

Customer Segmentation

Users

ü  Anyone with a smartphone

ü  Generation Y

ü  Settled the name: Mobitto

ü  Registered the .com domain

ü  Field trials with backend

ü  First mobile interface

Previous Week

Promotion Discount Offer

Brand Store

Validity

How many?

How far?

Take me to the deal

ü  Finding a name!

ü Getting social media resources

ü Manage to gather with the team

ü  Finding the right technologies

ü My thesis

ü  The weather

Problems

ü Website

ü  First interface to setup deals

ü Architectural Challenges

ü Application Mockup

Next Week

Real-time Targeted Advertising

Mobitto

José Simões www.josesimoes.com www.twitter.com/jmsimoes