tv analysis monthly report june-august 2014
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TV Analysis Monthly Report June to August 14
June July August
342,567 328,492
250,141 274,687 271,820 265,665
2014 2013
Trend AnalysisComparison Jun-Mar 14 V Jun- Mar 13
Total Minutes of Advertising
TOP 10 CATEGORIES% Share of Advt. Minutes
Cellu
lar C
omm
uni..
.
Beve
rage
s
Dete
rgen
ts
Pers
onal
Pro
duct
s
Culli
nary
Cons
truc
tion
Heal
thca
re &
Med
i...
Food
Info
rmati
on T
ech.
..
Gove
rnm
ent o
f Pa.
..
Oth
ers
21%
17%
14%
11%
8%
4% 3% 3% 3% 2%
15%
TOP 10 PLAYERS% Share of Advt. Minutes
Unilever P & G Qmobile Pepsi Cola The Coca Cola
Telenor Reckitt Ufone Mobilink Engro Foods
16%
8%
6%
4% 4% 3% 3%3%
2% 2%
TOP 15 BRANDS% Share of Advt. Minutes
SafeguardUfone
Telenor Talksh
awk
Coca Cola
New Ariel B
lue
Dettol Soap
Q Mobile
Noir i
5Pepsi
Seven UpSprit
e
Mobilin
k
Surf Exce
l
Head & Shoulder
USAID
Zong 4G
3%
2%2% 2% 2% 2% 2% 2%
2% 2% 1% 1%1% 1% 1%
Top 15 ChannelsAcross All Genre - % Share of Advt. Minutes
TV ONE
Abb Takk
A-PLUS
EXPRESS NEW
S
ARY DIGITAL
NEWS O
NE
HUM TV
ATV
Apna TV8xm
DUNYA NEW
S
CITY42
ARY NEW
S
Express
Ent,
DAWN N
EWS
4% 4% 4%4% 4% 3% 3% 3% 3% 3% 3% 3% 3% 3%
3%
Top 15 Prime Time Channels – Across All GenrePrime Time (19:00 - 22:59)
% Share of Advt. Minutes
TV ONE
NEWS O
NE
Abb Takk
Apna TV8xm
CITY42KTN
A-PLUS
Express
Ent,
Capital T
V
AVT Khyber
HUM TV
ARY DIG
ITALJA
AGATV
4%
4% 4% 4%4%
3% 3% 3%3% 3% 3% 3% 3% 3% 3%
Genre Split in June to August-14% Share of Advt. Minutes
Ent45%
NEWS41%
MUSIC7%
MOVIES3%
KIDS2%
RELIGIOUS1%
SPORTS1% FOOD
1%
HEALTH0%
Time Band Split June to August 14% Share of Advt. Minutes
Late Night (00:00 - 05:59)10%
Morning Time (06:00 - 11:59)18%
After Noon (12:00 - 16:59)27%
Evening Time (17:00 - 18:59)10%
Prime Time (19:00 - 22:59)29%
Late Prime Time (23:00 - 23:59)
6%
THE END
For query on DATA, please contact:MEDIA BANK
For other queries, please contact PAS at:secretariat@pas.org.pk
Mr. Chander Kantchander.k@mediabank.net.pk
0343-2330696
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