turning disruption into delight: media alchemy€¦ · turning disruption into delight: media...

Speaker: Malcolm Netburn

Turning Disruption into

Delight: Media Alchemy

Presented by

Malcolm Netburn

• Chairman & CEO of CDS Global, a Hearst company

• Evangelist for multiplatform publishing and the use and deployment of technology to support new business models

• Has partnered with many of the leading media brands to advocate for change and transformation, and to embrace disruption with bold strategies and plans

ALCHEMY[change]

ALCHEMY[change]

ACTION[approach]

ALCHEMY[change]

ACTION[approach]

MONEY[measurement]

ALCHEMY[change]

ACTION[approach]

MONEY[measurement]

RESULTS[enduringbusiness]

ALCHEMY the idea of turning base metals like lead into noble metals like gold

ALCHEMY a power or process that changes or transforms something in a

mysterious or impressive way

1. CUSTOMERS2. COMPETITION3. INNOVATION4. DATA5. VALUE

1. CUSTOMERS2. COMPETITION3. INNOVATION4. DATA5. VALUE

CUSTOMERS

CUSTOMERS

COMPETITION &COLLABORATION

COMPETITION &COLLABORATION

INNOVATION

INNOVATION

uploadsvideos

sends emails

purchasesnew shoes

Googlesearches

likes Cosmo

VALUE

VALUE

ALCHEMY[change]

ACTION[approach]

MONEY[measurement]

RESULTS[enduringbusiness]