turn your ideas into products and move the field forward

Turn Your Ideas into Products and Move the Field Forward Scott Prath, M.A., CCC-SLP

TSHA Convention: March 2015

Three of the top challenges reported by SLPs included:

▫ lack of materials▫ lack of time for planning▫ lack of time for

appropriate service delivery

ASHA Schools Survey (ASHA, 2012),

Ramon SMILE Difference vs. Disorder

Presentations

Do you need Continuing Education or want to listen to this course live?

Click here to visit the online courses.

1. Find a problem to solve

2. Shape your “BIG IDEA”

3. Identify your people and interact

4. Know who you are selling  to

5. Give your ideas away for free

6. Choose the type of      product

7. Determine your market

8. Build your product

9. Name your product

1. Find a problem to solve• Are you an expert at something?

• Rate yourself on a scale of 1-100---------------5-----------------10Dunce ---------------------Expert

• Are you passionate about something?

• Make the Reward worth it*▫ Security▫ Savings▫ Prize▫ Recognition▫ Relationship▫ Destiny

*Resonate: N. Duarte

2. Shape your “BIG IDEA”• The Big Idea would raise

the likelihood of pain and lower the likelihood of pleasure if they reject the idea. Vise versa if they accept.

• It must▫ articulate your point of view▫ convey what is at stake▫ be a complete sentence

*Resonate: N. Duarte

3. Identify your people and interact

• Facebook• Members of your community• Pinterest• Blogs• Universities• Special Interest Groups (SIGs)

Build your own Community• Start a work group• Make a Pinterest page• Write a blog

4. Know who you are selling to

Demographic Data• Information is defined by

concrete data such as location, occupation, gender, and race.

Psychographic Data• Information is largely gathered

through surveys and quantifies personal beliefs about what is important or why a person may make a decision.

All of the documents and charts in this presentation can be downloaded from our Free Resource Library.

Click here to visit the Resource Library

Click to visit www.bilinguistics.com

Click for Audio‐over‐Powerpoint Presentation

Demographic Information

Demographic Information

Demographic Information

Demographic Information

Demographic Information

Psychographic Information

Psychographic Information

Psychographic Information

Psychographic Information

Psychographic Information

Psychographic Information

Psychographic Information

Psychographic Information

5. Give your ideas away for free

• Gives you feedback• Improves your product• Establishes your expertise• Adds your name to the market

Present at a conferenceShare your materials with your colleaguesPut materials up on line

5. Give your ideas away for free

RTI paperwork Life Skills Music for Speech Therapy

Apps for Speech Therapy

Live presentations

6. Choose the type of product

• E-book• Physical object• Book• Digital download• Audio-video content• App• Personal consulting

See your customer using this product. Is it printed, on a tablet, on their computer…?

7. Determine your marketplace

• Your own website• Amazon.com• Amazon CreateSpace• E-junkie• Teachers Pay Teachers• iTunes• Catalogs (e.g. Beyond Play)• Publishers (e.g. Pro-Ed)

See your product in these places and know what they will expect from you to consider the product.

8. Build your product • Research• Project Management▫ Waterfall▫ Agile Sprint

• Scalability• Accepting Limitations

Research• Field test your

product• Read research on the

topic• Collect data

Project ManagementWaterfall Model Agile Model

• Sequential Process▫ Conception ▫ Initiation▫ Analysis▫ Design▫ Construction ▫ Testing▫ Offering

• Goal-oriented process▫ Small Scale▫ Allows for complexity▫ Allows for changes in time

and money▫ Has definite end date▫ Goal of producing MVP Minimally Viable Product

THE AGILE SPRINT

THE AGILE SPRINT

Admit to your limitations

• If you do not have▫ Knowledge▫ Technical skills▫ Interest

• Modify your product or seek help

Scalability

9. Name your product

• Use sites like Google and Amazon to find your name.

• What do you want to be listed next to?

• What are other products called.

• Music Example▫ Speech Therapy Music▫ Speech Therapy Songs▫ Songs for Speech Therapy▫ Music for Speech Therapy

9. Name your product

• Use sites like Google and Amazon to find your name.

• What do you want to be listed next to?

• What are other products called.

• Music Example▫ Speech Therapy Music▫ Speech Therapy Songs▫ Songs for Speech Therapy▫ Music for Speech Therapy

Google hits8.6 million1.1 million1 million8.8 million

Ramon SMILE Difference vs. Disorder

Presentations

57%21%

9%13%

Phonology

1.   Delayed Phonological

4.   Articulation Disorder

3.  Inconsistent Deviant

2.  Consistent Deviant

Broomfield and Dodd, 2004

Receptive Language

Literacy

0

5

10

15

20

25

30% of Special Education Students

860 Districts Over-Identifying

8.0%

Over-identification

Lesson 13, 14 & 15The Time is Now

So what is my BIG IDEA?

New technologies are in place to allow SLPs to use their expertise and experience to solve the greatest problems of our field.

Where do I start?

Difference or Disorder? Understanding Speech and Language Patterns in Culturally and Linguistically 

Diverse Students

Rapidly identify speech‐language patterns related to second language acquisition to distinguish difference from disorder.