turn your ideas into products and move the field forward
TRANSCRIPT
Turn Your Ideas into Products and Move the Field Forward Scott Prath, M.A., CCC-SLP
TSHA Convention: March 2015
Three of the top challenges reported by SLPs included:
▫ lack of materials▫ lack of time for planning▫ lack of time for
appropriate service delivery
ASHA Schools Survey (ASHA, 2012),
Ramon SMILE Difference vs. Disorder
Presentations
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1. Find a problem to solve
2. Shape your “BIG IDEA”
3. Identify your people and interact
4. Know who you are selling to
5. Give your ideas away for free
6. Choose the type of product
7. Determine your market
8. Build your product
9. Name your product
1. Find a problem to solve• Are you an expert at something?
• Rate yourself on a scale of 1-100---------------5-----------------10Dunce ---------------------Expert
• Are you passionate about something?
• Make the Reward worth it*▫ Security▫ Savings▫ Prize▫ Recognition▫ Relationship▫ Destiny
*Resonate: N. Duarte
2. Shape your “BIG IDEA”• The Big Idea would raise
the likelihood of pain and lower the likelihood of pleasure if they reject the idea. Vise versa if they accept.
• It must▫ articulate your point of view▫ convey what is at stake▫ be a complete sentence
*Resonate: N. Duarte
3. Identify your people and interact
• Facebook• Members of your community• Pinterest• Blogs• Universities• Special Interest Groups (SIGs)
Build your own Community• Start a work group• Make a Pinterest page• Write a blog
4. Know who you are selling to
Demographic Data• Information is defined by
concrete data such as location, occupation, gender, and race.
Psychographic Data• Information is largely gathered
through surveys and quantifies personal beliefs about what is important or why a person may make a decision.
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Demographic Information
Demographic Information
Demographic Information
Demographic Information
Demographic Information
Psychographic Information
Psychographic Information
Psychographic Information
Psychographic Information
Psychographic Information
Psychographic Information
Psychographic Information
Psychographic Information
5. Give your ideas away for free
• Gives you feedback• Improves your product• Establishes your expertise• Adds your name to the market
Present at a conferenceShare your materials with your colleaguesPut materials up on line
5. Give your ideas away for free
RTI paperwork Life Skills Music for Speech Therapy
Apps for Speech Therapy
Live presentations
6. Choose the type of product
• E-book• Physical object• Book• Digital download• Audio-video content• App• Personal consulting
See your customer using this product. Is it printed, on a tablet, on their computer…?
7. Determine your marketplace
• Your own website• Amazon.com• Amazon CreateSpace• E-junkie• Teachers Pay Teachers• iTunes• Catalogs (e.g. Beyond Play)• Publishers (e.g. Pro-Ed)
See your product in these places and know what they will expect from you to consider the product.
8. Build your product • Research• Project Management▫ Waterfall▫ Agile Sprint
• Scalability• Accepting Limitations
Research• Field test your
product• Read research on the
topic• Collect data
Project ManagementWaterfall Model Agile Model
• Sequential Process▫ Conception ▫ Initiation▫ Analysis▫ Design▫ Construction ▫ Testing▫ Offering
• Goal-oriented process▫ Small Scale▫ Allows for complexity▫ Allows for changes in time
and money▫ Has definite end date▫ Goal of producing MVP Minimally Viable Product
THE AGILE SPRINT
THE AGILE SPRINT
Admit to your limitations
• If you do not have▫ Knowledge▫ Technical skills▫ Interest
• Modify your product or seek help
Scalability
9. Name your product
• Use sites like Google and Amazon to find your name.
• What do you want to be listed next to?
• What are other products called.
• Music Example▫ Speech Therapy Music▫ Speech Therapy Songs▫ Songs for Speech Therapy▫ Music for Speech Therapy
9. Name your product
• Use sites like Google and Amazon to find your name.
• What do you want to be listed next to?
• What are other products called.
• Music Example▫ Speech Therapy Music▫ Speech Therapy Songs▫ Songs for Speech Therapy▫ Music for Speech Therapy
Google hits8.6 million1.1 million1 million8.8 million
Ramon SMILE Difference vs. Disorder
Presentations
57%21%
9%13%
Phonology
1. Delayed Phonological
4. Articulation Disorder
3. Inconsistent Deviant
2. Consistent Deviant
Broomfield and Dodd, 2004
Receptive Language
Literacy
0
5
10
15
20
25
30% of Special Education Students
860 Districts Over-Identifying
8.0%
Over-identification
Lesson 13, 14 & 15The Time is Now
So what is my BIG IDEA?
New technologies are in place to allow SLPs to use their expertise and experience to solve the greatest problems of our field.
Difference or Disorder? Understanding Speech and Language Patterns in Culturally and Linguistically
Diverse Students
Rapidly identify speech‐language patterns related to second language acquisition to distinguish difference from disorder.