turkcell digital transformation journey · turkcell digital transformation journey emre erdem tm...

Turkcell Digital Transformation JourneyEmre Erdem

TM Forum Digital Transformation ME 2020

Our Digital Transformation Journey

DIGITAL SOLUTIONPROVIDER

B e f o r e

2 0 1 5

MOBILE TELECOMOPERATOR

DIGITALINTEGRATOR

LIFECELLVENTURES

MOBILE & FIXEDCONVERGENCE

‘’Your Trusted Digital Transformation Partner’’

DIGITALSOLUTIONS

2015 2016 2017 2018 2019

Business Solutions

CORE COMPETENCIES

STRATEGIC FOCUS AREAS

Digital Business Solutions Techfin ServicesDigital Services

Strong Bond With Customers

State-of-the-art Infrastructure

Advanced Analytics & Technology

Strong & Agile Team

Telecom Services

Well-Positioned to Create More Value

DIGITAL COMMUNICATION &

ADVERTISING

MESSAGING & MARKETPLACE

DIGITAL ENTERTAINMENT

SMART PLACES &BUSINESS

APPLICATIONS

PAYMENTPLATFORM

PARTNER NETWORK & TURKCELL SECURE E-COMMERCE INNOVATION

STRATEGIC PARTNERSHIPS

Digital Services Platform

ADVANCED MONITORING &

REAL TIME ACTION

Differentiation with Unique Skills

Telco-OTT Power

App2NW/NW2App2nd NumberVirtual NumberMulticloud –Interconnected Communication

Quality of ServiceDedicated BandwithOTT BoxBuild-in CDN

Top-Notch Features

Multilingual Instant MessagingGroup Video CallDisappearing Message

LyricsMusic VideoLive BroadcastingRecommendation

Timeshift & Cloud RecordingRegional CMS

Managing Integrated Experiences

Yaani powers keyword search in Dergilik

Yaani

Recommends fizyPaycell enables chat-like money transfer in BiP

Lifebox: A social media recommendation tool

Do your weekly tasks and get

your gift immediately!

Fizy Week

2 different days

Listen 10 songsdaily

TV Week

2 different days

Watch TV for 10 minutes daily

Dergilik Week

2 different days

Read / download 5 magazines daily

Paycell Week

Spend 25TLWith paycell card

Gift2GB

(Valid for 48 hours)

Gift2GB

(Valid for 48 hours)

Gift2GB

(Valid for 48 hours)

Gift15GB

(Valid for 48 hours)

29 April. - 5 May 6-12 May 13-19 May 27 May- 2 June

BiP Discovery Channel: #senyapdiye #youdoit

Powered by

Dergilik

Download at least 5

magazines

(in 1 month)

TV+

Watch at least 25 min. TV, 5

min. in 5 different days

(in 1 month)

fizy

Listen at least 5 songs

(in 1 month)

Targeting Turkcell Platinum Tariffs

Do your tasks to collect coffee beans

Track your coffee status from Platinum App

Get your coffee when your mug is full

Turkcell Platinum Tariff: Digital Services Gamification

Powered by

Smile as musch as you can ☺

Take a photo

Digital Operator app will catch you smile

More Food for pets in streets

Using AI Capabilities

Easyintegration

With API

social responsibility

project

«Spread Your Smile» Campaign

ARTIFICAL INTELLIGENCE & MACHIENE LEARNING

Advanced Analytics & Technology

Image Processing

Voice Assistants & Chatbots Text/Speech AnalyticsRecommendation Engines

Real Time Monitoring & Real Time Action

E-Mobility

TURKEY

Done Deal

Negotiation

Global Expansion

Thanks,

Lifecell Venturesinfo@lifecellventures.com

TM Forum Digital Transformation ME 2020