ttr sotheby's listing presentation

Contents About TTR Sotheby’s International Realty SignificantSales Sotheby’s International Realty GlobalReach MarketingExcellence TargetedTechnologies Community Engagement Our Promise

Locations

Georgetown1206 30th Street, NW

Washington, DC 20007

Downtown1506 14th Street, NW

Washington, DC 20005

Chevy Chase5454WisconsinAvenue

Chevy Chase, MD 20815

McLean6723 Whittier Avenue

McLean,VA22101

Alexandria400 South Washington Street

Alexandria,VA22314

Ourfirmisoneofthehighest-performingrealestateagenciesinthenation,closingnearly$2billionintheWashington,DCmetropolitan area in 2013. Founded in 1976, the Sotheby’s International Realty brand is a uniqueluxurynetworkofbrokerageagenciesofferingawidecol-lectionofluxuryhomes,estatesandpropertiesforsalethroughoutthe world.

AstheexclusiveaffiliateintheWashingtonmetropolitanarea,TTRSotheby’s InternationalRealtyhasfiveofficesand250associateswhoare recognized salesandmarketingexpertswithaccess toproprietarymarketing, cutting edge internet andweb strategies,andunrivaledaccess to themostaffluentanddiscerningbuyersthroughourcommunityengagementandourrelationshipwiththelegendaryauctionhouse.

About TTR Sotheby’s International Realty

visit us online @ ttrsir.com

2013 - Firm Sales Volume Growth

TTRSotheby’s

International Realty

Company 2 Company 3 Company 4 Company 5

% G

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Sal

es V

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e -

2013

/ 20

12

36%

2013 / 2012 Growth - 34%2012 / 2011 Growth - 52%2011 / 2010 Growth - 25%2010 / 2009 Growth - 41%

Significant Sales Significant Sales

In 2013 and 2014, TTR Sotheby’s International Realty continuedtosetnewsalesrecordsandexpandintheWashington metropolitan area.

In2014,werepresentedthesaleofthehistoricRiverViewEstate,oncepartofGeorgeWashington’soriginalMountVernonestate.

In 2013, we represented the most expensive home soldintheregionaswellasthehighestpricedcondo-minium sale in DC.

Weareproudtorepresentthehistoricallysignificantpropertiesofournation’scapitalanddelightinshow-casingtheiruniquestories.

Significant Sales & Growth

Washington, District of Columbia

In 2013 and 2014, TTR Sotheby’s International Realty proudly represented the most expensive sales of co-operativesandcondominiumsinWashington,DC.

Significantly,wetoppedlocalneighborhoodswiththehighestpricesalesinDowntown,ClevelandParkandMassachusettsAvenueHeights.

OursalesintheDistrictofColumbiagrew23%,versus12%forourclosestluxurycompetitor.

Wemaintainacommanding80%marketshareofallWashington,DCcondominiumssoldover$3million.

Virginia

Ourmostsignificantsaleof2014andthehighestpricedsale in the Washington metropolitan region was the historicRiverViewestate-oncebelongingtoPresidentGeorgeWashingtoninAlexandria,Virginiafor$18.6million.

In2013,salesinNorthernVirginiagrew57%,versus8%forourclosestcompetitorintheluxurymarket,andwehadthehighesthomesalesinMcLeanandGreatFalls.

OursalesinVirginiaexceeded$500M,65%higherthanourclosestluxurycompetitor.

InSeptember2013,weopenedourfifthofficeinOldTown,Alexandria,welcomingnearly30outstandingassociates.

Maryland

OurMarylandbrokerageofficegrewitsannualsalesby34%in2013.

TTRSotheby’sInternationalRealtyhasacommanding56%marketshareofcondominiumssalesabove$2MinMontgomeryCounty,20%greaterthanourclosestcompetitor.

WeconsistentlyrepresentnumerousimportantandsignificantsalesofresidentialpropertythroughoutMaryland.

Sotheby’s International Realty

Global Network

ThroughourSotheby’s InternationalRealtyofficesworldwide,wehavethedistinctability toshareproperty listingswith approximately 15,000 sales associates in 700offices inover 50countrieswhosefocusisworkingwithdistinctiveresidencesanddiscerningclients.

AclientofTTRSotheby’sInternationalRealtyinWashingtonisaclientthroughallofourglobalofficesviaourproprietaryglobaldistribution,eGalleryandmarketinginitiatives.Thisclosely-knitnetwork promotes relationships and referrals through networking functions, special events,cross-marketingopportunitiesandmore.

Sotheby’s Auction House

Since1744,Sotheby’shasdistinguisheditselfasaleaderintheauctionworld.Committedtotheveryhighestlevelofquality,Sotheby’ssalescontinuetocapturetheworld’sattention.Ourexclusiverelationshipprovidesuswiththeabilitytomarkettoauctionhouseclientele,agroupoftheworld’smostaffluentindividuals.Eachyear,Sotheby’shostsover350auctionsinmorethan70categoriesatover90auctionhousesworldwide.

IntheWashingtonarea,wehaverepresentedclientsfromdiplomatic,financialandgovernmentalentitiesaroundtheglobe.Nearly30%oftheregion’spopulationisForeign-Born.Ambassador of JordanEmbassy of FranceGovernment of KuwaitCommonwealth of Puerto Rico US Ambassador to the United NationsGovernment of IcelandGovernment of JapanAmbassador of PeruEmbassy of ItalyEmbassy of Costa RicaGovernment of OmanAmbassador of ChadGovernment of BrazilEmbassy of QatarEmbassy of SpainEmbassy of GreeceUS Ambassador to IsraelKingdom of MoroccoGovernement of the NetherlandsRepublic of CyprusRepublic of GeorgiaThe World BankInternational Monetary Fund

Global Clientele

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100,000

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200,000

250,000

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Number of foriegn-born residents by county

Marketing Excellence

Best In-Class Photography

TTRSotheby’sInternationalRealtyutilizesonlythehighestqualityprofessionalphotographytoshowcaseourlistingsworldwide.

Floor Plans

Professionalfloorplansprovideimportantinformaitontoprospectivebuyersbothinadvanceofandfollowingapropertytour.

Wecraftfinequalitybrochuresthatarticulateyourproperty’s

unique features and history.

Brochuresaredistributedtoourfiveoffices,keySotheby’sInternationalRealtyofficesandSotheby’sauctionsalerooms

worldwide.

Global Brochure Distribution

Thesamehighqualitystandardsarereflectedthroughoutourdirectmarketingwhichincludesatargetedannouncementofyourproperty’savailabilitytohighnet-worthindividualsinthe

Washington metropolitan area. TTR Sotheby’s International Realty maintains a proprietary database capturinganextensive,affluentclientbase.

Direct Marketing

Proprietary Global Publications

The award winning RESIDEmagazinecelebratesthecreativefusionofhome,artandliving.Eachissueallows readers to view exquisite homes from around theworldandgainkeyinsightsintothevitalizingelements of art and real estate.

Circulation:200,000

Sotheby’s isanexclusiveluxurymagazinecreatedfortheworld’sleadingcollectors.Publishedeighttimes yearly and available digitally, Sotheby’s includeshighlights from every Sotheby’s sale around the world, featuring the rarest works of art and most covetedpreciousobjectsontheinternationalmarkettoday,includingtheworld’sfinestrealestate.

Regional & Local PublicationsTTRSotheby’sInternationalRealtycollaborateswithlocalandregionalpublisherstoprovideexpandedexposureintheluxury,art,philanthrophyandrelevantlocalmarkets.Thesepublicationscombinetoover300,000mediaimpressions.

Anextensivecampaignofmonthlybrandadvertisementsinglobaltop-tierpublicationsdrivetrafficbacktosothebysrealty.com.

National & International Print Advertising Program

OurexclusivelifestylemagazineandpropertycatalogueofSotheby’s International Realty intheMid-Atlantic.

TheCollectionispublishedtwiceyearlyanddistributedtoatargetedaudienceofaffluentindividuals.

Circulation: 35,000print 100,000 digital

TotalImpressions: Over 500,000

The Collection Magazine

Targeted Technologies

Online Presence

Sotheby’s International Realty’s online distribution of property listings to top-tier real estate and targeted media websites.Ourlistingsreceivepremiumplacementonmanyofthemostvisitedwebsitesandthroughour

proprietary data feed, our listings share the same high resolution, professional quality imagery.

TTRSotheby’sInternationalRealtyisabletocreatecustomwebsitestoshowcaseasinglelistingwithvideoembedfunctionalities,acompletehigh-resolutionphotogallery,

and detailed editorial.

Individual Property Websites

ForourWashingtonLuxuryChannel,TTRSotheby’sInternationalRealtyhastheabilitytocreateacustomvideopresentationofahome’smostuniquefeaturesandlocation.The3-5minutevideosareproducedbyformerFOXNewsanchor,CynthiaSteeleVance.Distributionofthecustomvideo

isavailableonttrsir.comaswellassocialmediasites.

Custom Videos

TTR Sotheby’s International Realty producesamonthlyeNewsletter,showcasingourmostexceptionalnewofferings and sharing market insights.

Withanexceptionallyhighopenrate,ournewsletterreaches75,000ofWashington’smostinfluentialresidents.

eNewsletter

SothebysRealty.comistheworld’s most visited luxury real estate website with over 70 million page views and 90 million propertyviewsannually.VisitorstoSothebysRealty.comspendanaverage of 12 minutes per visit.

45%ofviewersarefromoutsidethe United States. To that end, SothebysRealty.comisavailablein15languageswith40currencies.

SothebysRealty.com

SothebysRealty.com

2013 Website Visits

Homepageplacementofpropertiesonttrsir.com,ourfirm’slocalwebsite,generated over 2.2 million views last yearfrom157countries.

TTR Sotheby’s International Realty reachesmorecustomersonlinethananyofourcompetitors.Propertiesfeaturedonthehomepagereceivethemosttrafficonthesiteandarefeaturedinourdigitalandsocialmediacampaigns.

ttrsir.com

SIRMobileistheonlyrealestatemobileappthatworksonalldevices,anywhereintheworldtosearchforglobalproperties.OurappallowsconsumerstoviewpropertiesbasedonGPSlocation,address,cityorpostalcodeallwhiledisplayingdetailedpropertyinformationincludingprice,beds/baths,taxes,high-qualityphotosandmore.

HomeSnapProisthefirstofitskindmobileapplicationwhichprovides on demand market analysis and property details with a simplephototakenbyamobiledevice.WearethefirstluxurybrokeragefirmintheWashingtonmetropolitanareatoprovidethistechnologytoourclientsandassociates.

Mobile Technologies

Social Media

SocialMediaisapowerfulmarketingvehiclewhenusedartfully.Ithasmassiveglobalreach,theabilitytoengageandinteractinreal-timeandcreatesconnectionsanywhere,anytime.AtSotheby’sInternationalRealty,weusesocialmediatoconnectyourhometoourglobalcommunityofrealestateinfluencerstocreatemeaningfulconversationsandconnections.

OurResults:• Thousandsofpropertiesshowcased• 50 million impressions worldwide annually• 300,000visitstosothebysrealty.comviasocialchannels• Extraordinary property of the day features one property fromsothebysrealty.comonFacebook,Twitter,Google+and Pinterest and generates thousands of additional prop-erty views per day.

Sotheby’sInternationalRealtylocationsprovideadedicatedstreamingdisplayofexquisiteproperties worldwide.

eGallery

Ahigh-definitionpropertyshowcaseinover90Sotheby’sAuctionSaleroomsgloballyprovidesglobalexposureforbothprintbrochuresandeGallery.Eachyear,Sotheby’sholdsover350auctionsintheselocations,enhancingtheexposureofuniqueanddistinctiveproperties.

Sotheby’s Auction House

Community Engagement

Community Leadership

TTRSotheby’sInternationalRealtyissetapartfromotherfirmsbyourcontinuingcommitmenttothecommunityandadeeplevelofengagementandleadership.

Ourauthenticandpurposefulengagementbeginswithourwidenetworkofactiveandengagedassociateswhomaintainleadershiprolesinmanylocalandnationalphilanthrophicorganizations.Thiswordofmouthmarketingcreatesadditionalconnectionstoyourpropertyandourfirm.

Leadership In Our Communities:

Studio Theatre GalaSt. Jude's Gourmet GalaPotomac School - Spring AuctionNCS Silent AuctionPrevent Cancer Foundation Spring GalaHyde - Addison Elementary School GalaTeach for America GalaWashington Project for the Arts GalaFriends of Book Hill Park ReceptionGeorgetown Art ReceptionSignature Theatre Awards Gala GT House Tour Patron PartyGeorgetown House TourLife with Cancer Lobster ExtravaganzaPoint Foundation EventGeorgetown Garden TourMcLean Project for the Arts Spring BenefitCharity Works 100 Point Wine EventGeorgetown Concerts at the ParkSpring Garden Party at Tudor PlaceViva ViennaTurtle Park May FairChildren's Hearing & Speech Benefit BBQAnnual Bark Ball

Georgetown Concerts at the ParkChevy Chase Art ShowGeorgetown Concerts at the ParkAthenaeum Art ReceptionJoan Hisaoka “Make A Difference” GalaSprint Four the CureTaste of Friendship HeightsCelebrate LoganAnnual Suits & Sneakers CelebrationHillwood Museum Lecture Rachel’s Women’s Center GalaCharity Works Dream BallMcLean Project for the Arts ArtFestPotomac DayWashington International Horse ShowLungevity GalaFriends of Guy Mason EventHillwood Museum Lecture Key for the Cure - Tyson’s GalleriaSitar Arts Center GalaRock Creek Conservancy2013 Butterfly BashInova Health System GalaFriends of Guy Mason

McLean WinterFest ParadeScottish Christmas WalkSt. Albans Christmas House TourLogan Circle House TourVan Gogh Exhibit at The Phillips Collection to benefit Georgetown Pediatric OncologyGeorgetown Jingle

In 2014, TTR Sotheby’s International Realty will sponsor or support over 125 important community,charitableandcivicevents.

AtTTRSotheby’sInternationalRealty,wevalueourpartnershipsandthecommunitiesweserve.

Wedifferentiateourselvesthroughourintegrity,communityleadershipandglobalconnectionslev-eragedthroughthemostinnovativeandtechnicallyadvancedmarketingplatformofanybrokeragefirmintheWashingtonregion.Thesedistinctivetraits,alongwithourprofessionalassociates,havemade us the fastest growing luxury real estate brokerage in the Washington metropolitan area.

Our Commitment

2014 | CONFIDENTIAL 40