trouble withthe curve recap report

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

Trouble With The Curve Street, Online, Retail, Social Media and Print Ad Campaign

DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net

Overview of Campaign This report recaps our efforts on multiple levels including: •  Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Online Editorial Postings and Dedicated

Emailing were all utilized for the film. •  Social Media Campus Circle utilized its own Social Media channels to promote the film. We

disseminated content through our Facebook and Twitter channels •  Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote

the film through print advertising. •  Street Marketing A retail promotion with Baseball Central and event marketing at Tarfest were

implemented by the Campus Circle marketing team.

Trouble With The Curve Campaign Recap

Banner Advertising - 147K impressions, 132 clicks Screening Pages (3) - Page Views - 2,739

Sweepstakes – Page Views – 2,022, Entries – 995 Dedicated Email – 27K sent, Total Opens – 4,207 to date, Clicks – 948

Newsletter Banner Ad – 1 wk, 27K emails, 33 clicks Social Media - CC related channels: Facebook – 6,182; Twitter - 2,742

Film Content - 415 Page Views • Film Trailer - 123 page views Print Ad (2X) - 30k circ./issue, 90k readership, 500 retail/40 schools

Total Film Related Page Views – 9,506 Total Clicks – 1,113

Baseball Central Promotion Select pictures from our retail campaign

Baseball Central Promotion Select pictures from our retail campaign

Baseball Central Promotion Select pictures from our retail campaign

Tarfest Promotion at LACMA Select pictures from our retail campaign

Tarfest Promotion at LACMA Select pictures from our retail campaign

Print ad in Campus Circle #1 Circulation – 30K Readership – 90K

Distribution – 500 retail outlets and schools in L.A.

Print ad in Campus Circle #2 Circulation – 30K Readership – 90K

Distribution – 500 retail outlets and schools in L.A.

Dedicated Email

Delivered – 26,725 Opened – 4,207

Clicks – 948

Screening Page

Premiere

Page Views – 1,059 Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Screening Page

Los Angeles

Page Views – 1,009 Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Screening Page

Orange County

Page Views – 671 Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Film Content

Page Views – 415 Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The

banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 147K. Clicks – 132.

Campus Circle

Newsletter

Emails – 26,725 Opens – 3,400

Film Clicks – 33

Movie Trailer Page

Page Views – 123 Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Sweepstakes Entries – 995

Page Views – 2,022

Demographics of Entrants

Age – 22% 18 to 34, 78% 35 to 65+

Gender – 57% Female Ethnicity – 64%

Caucasian Status – 59% Working,

20% in College

Sweepstakes Demo. – Age

Sweepstakes Demo. – Ethnicity

Sweepstakes Demo. – Gender

Sweepstakes Demo. – Status

Social Media Campus Circle utilized its own Social Media channels to promote the film. We disseminated content and sweepstakes information through our Facebook and Twitter pages along with various other efforts of outreach. The following pictures recaps some of our approach.

Campus Circle Facebook Likes: 6,182 Twitter followers: 2,775