trouble withthe curve recap report
DESCRIPTION
Campus Circle's efforts promoting the release of Clint Eastwood's new film in Los Angeles.TRANSCRIPT
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Trouble With The Curve Street, Online, Retail, Social Media and Print Ad Campaign
DMA: Los Angeles Project Manager: Sean Bello [email protected]
Overview of Campaign This report recaps our efforts on multiple levels including: • Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Online Editorial Postings and Dedicated
Emailing were all utilized for the film. • Social Media Campus Circle utilized its own Social Media channels to promote the film. We
disseminated content through our Facebook and Twitter channels • Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote
the film through print advertising. • Street Marketing A retail promotion with Baseball Central and event marketing at Tarfest were
implemented by the Campus Circle marketing team.
Trouble With The Curve Campaign Recap
Banner Advertising - 147K impressions, 132 clicks Screening Pages (3) - Page Views - 2,739
Sweepstakes – Page Views – 2,022, Entries – 995 Dedicated Email – 27K sent, Total Opens – 4,207 to date, Clicks – 948
Newsletter Banner Ad – 1 wk, 27K emails, 33 clicks Social Media - CC related channels: Facebook – 6,182; Twitter - 2,742
Film Content - 415 Page Views • Film Trailer - 123 page views Print Ad (2X) - 30k circ./issue, 90k readership, 500 retail/40 schools
Total Film Related Page Views – 9,506 Total Clicks – 1,113
Baseball Central Promotion Select pictures from our retail campaign
Baseball Central Promotion Select pictures from our retail campaign
Baseball Central Promotion Select pictures from our retail campaign
Tarfest Promotion at LACMA Select pictures from our retail campaign
Tarfest Promotion at LACMA Select pictures from our retail campaign
Print ad in Campus Circle #1 Circulation – 30K Readership – 90K
Distribution – 500 retail outlets and schools in L.A.
Print ad in Campus Circle #2 Circulation – 30K Readership – 90K
Distribution – 500 retail outlets and schools in L.A.
Dedicated Email
Delivered – 26,725 Opened – 4,207
Clicks – 948
Screening Page
Premiere
Page Views – 1,059 Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
Screening Page
Los Angeles
Page Views – 1,009 Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
Screening Page
Orange County
Page Views – 671 Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
Film Content
Page Views – 415 Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The
banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 147K. Clicks – 132.
Campus Circle
Newsletter
Emails – 26,725 Opens – 3,400
Film Clicks – 33
Movie Trailer Page
Page Views – 123 Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
Sweepstakes Entries – 995
Page Views – 2,022
Demographics of Entrants
Age – 22% 18 to 34, 78% 35 to 65+
Gender – 57% Female Ethnicity – 64%
Caucasian Status – 59% Working,
20% in College
Sweepstakes Demo. – Age
Sweepstakes Demo. – Ethnicity
Sweepstakes Demo. – Gender
Sweepstakes Demo. – Status
Social Media Campus Circle utilized its own Social Media channels to promote the film. We disseminated content and sweepstakes information through our Facebook and Twitter pages along with various other efforts of outreach. The following pictures recaps some of our approach.
Campus Circle Facebook Likes: 6,182 Twitter followers: 2,775