trends : social computing & mobile technology

Alisa  Kongthon,  Ph.D.  Speech  and  Audio  Technology  Laboratory  

National  Electronics  and  Computer  Technology  Center  

Source:  http://www.itu.int/en/ITU-­‐D/Statistics/Pages/stat/  

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!  Consumerization  of  IT  =  new  IT  that  first  emerges  in  the  consumer  market  spreads  into  business  organizations  

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!  Expect  that  every  worker  will  become  more  mobile  !  How  to  secure  employee-­‐owned  devices  which  have  

access  to  corporate  information  ! Mobile  communication,  collaboration  and  social  

networking  will  become  a  corporate  need  and  a  vendor  battleground.    

!  New  devices  and  app.  stores  will  drive  an  explosion  in  consumer  mobile  applications  on  all  platforms,  some  of  these  will  enter  the  enterprise  

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!  Social  computing  technologies  combine  together  social  experience  and  computational  tools.  

!  Social  computing  includes:    !  Social  media  services  such  as  Facebook,  Twitter  and  Wikipedia.  !  Technologies  such  as  collective  intelligence,  social  network  analysis  

and  social  content  analysis  tools  

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! Media  for  social  interaction,  using  highly  accessible  and  scalable  communication  techniques.  

!  The  use  of  web-­‐based  and  mobile  technologies  to  turn  communication  into  interactive  dialogue.  

!  A  group  of  Internet-­‐based  applications  that  build  on  the  foundations  of  Web  2.0,  which  allows  the  creation  and  exchange  of  user-­‐generated  content.  

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“Collective  intelligence  is  groups  of  individuals  doing  things  collectively  that  seem  intelligent.”      

        -­‐  Thomas  Malone,  Director,             MIT  Center  for  Collective  Intelligence  

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! Amazon  Mechanical  Turk  !  a  platform  on  which  crowdsourcing  tasks  called  "HITs"  (Human  Intelligence  Tasks")  can  be  created  and  publicized  and  people  can  execute  the  tasks  and  be  paid  for  doing  so.  

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!  reCAPTCHA    !  uses  CAPTCHA  to  help  digitize  the  text  of  books  while  protecting  websites  from  bots  attempting  to  access  restricted  areas.    

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Source:  http://en.wikipedia.org/wiki/Social_network_analysis  

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Terrorist  Networks  Mapping  19  

!  User-­‐Generated  Content    !  any  form  of  content  such  as  video,  blogs,  discussion  form  posts,  and  other  forms  of  media  that  was  created  by  consumers  of  an  online  system  or  service  

!  is  publically  available  to  others  consumers    

Cover  of  Time  Magazine:    December  25,  2006  issue.  

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Source:  Defining  Web  2.0,  http://jenniferbarnett.wikispaces.com/Defining+Web+2.0  21  

! User-­‐generated  contents  often  contain  opinions  and/or  sentiments.  

! An  in-­‐depth  analysis  of  these  opinionated  texts  could  reveal  potentially  useful  information,  e.g.,  ! Preferences  of  people  towards  many  different  topics  including  news  events,  social  issues  and  commercial  products.  

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! Brand  monitoring  ! Reporting  on  political  or  new  product  campaigns  

! Analysis  of  social  media  content  during  crises  and  natural  disaster    

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! Privacy  ! Security  ! Work/life  balance  

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Thank  you  for  your  attention  :)    25