trend presentation

Cassidy Capriglione

Calvin Carpenter

Jacob Edeburn

Mobile is the New Way to Go!

• Smart phones have become increasingly popular since 2009.

• Smartphones count for 1/3rd of all mobile devices

• Usage of mobile devices to search for trips has climbed from 11% (2010) to 16% (2011)

• Companies are adapting to the new mobile technology that consumers are using

Competitive Advantage

• Advertisement Opportunities

• Mobile apps vs. Mobile sites

– Cost

– Convenience

– Feedback

– Personalization

– What is the better choice?

Interview: Joel Barth, Director of Golf

• Mobile booking is revolutionizing the golf industry

• Golf Resorts refer to mobile booking for:– Tee Times

– Hotel Accommodations

– Customer Feedback

– Convenience

Hotel Tonight

• Mobile App

• Personalization – Similar to Amazon

• Percentage Ranking – Only the Strong Survive

• Thumbs up, Thumbs down Rating

• “Impulse Deals”

• Current Location Feature – Best Priced Hotels

Vegas.com

• Mobile Site, rather than Mobile App• Single Destination Offer• Toll Free number for assistance • Mobile Features

– Hotel rooms– Show tickets– Deals– Flights– Hotel packages– Tours– Nightclubs – Same day discounts

Mobile Possibilities

• Dunkin’ Donuts – Pay through virtual debit cards– Send Dunkin’ gifts via email, text, or social media sites– Foursquare

• Geopon– Will be released within the year – Couponing Store– Features on mobile device

• Payment options• Coupons• Entire wallet systems

Potential of the Trend

• 100 million increase 2014

• Future Mobile Device Functions

– Room Key

– Room Service

– Check in/out