trend prediction: wide-leg pants(trousers)

Trend Prediction: Wide-leg Pants(Trousers)

Sophia BursulayaFashion 105

Wayne Tippetts 2011

PR

OD

UC

T D

ES

CR

IPTIO

N

wide from waist to hem mid to high-waistedmasculine inspired

Christian Dior, SS11

Target Market/Customer Profile

Age: 20’s-40’s Income: medium to high income range Gender: Women Social Status: fashion aware, a fashion

leader Body type: Tall, Fit.

Wide leg pants of the 70’s

Age of the skinny jeans, wide leg pants mostly on men

Now: runway/celebrities

Different Eras of Wide-leg Pants

Akris SS11

Fashion Cycle State of Wide-leg Pants

Fashion Cycle

01020304050607080

Rise Early Adapters Early and Latemajority

Decline Obsolescence

Boutiques Niemans Saks Macys Wallmart Offprice

Introduction Fashion Fashion Laggards Regressionleaders

Mass merchandisers

Fashion leaders Discounters

Exploring Wide-leg Pants in Stores

Neiman Marcus Akris High-Waist Wide-Leg Pants made of Shell (cream) Twill, $995

Conclusion

I believe wide-leg pants will achieve a “trendy” status in Fall 2011, and a trend for the year of 2011 in general. We have seen them on the runways of the spring lines, but come colder whether and more awareness, wide-leg pants will be a hit.

References

http://beehiveblog.com/?p=836 http://www.etsy.com/listing/52790825/7

0s-wide-leg-pants-jacket-bib-vintage http://www.neimanmarcus.com http://www.fashionising.com/trends/b--

wide-leg-pants-wide-leg-jeans-5667.html

http://www.fashionising.com/pictures/ss--The-area-to-watch-6360.html