trend forecasting

The Trend:EdgyProffessional

Anunforgettable

By

Jess

ica

Estra

da

YEAR 2015

The mood: Sophistication with an edge

The message: This trend has an attitude and shows strength. It says “I will get that dream job and I will be memorable.”

Size Category: Misses

Price Category: Designer

Season: Fall/Winter

Concept: Career and investment dressing

Career: Art or fashion career oriented

Interest: Networking, entertainment, fashion and art including magazines, art galleries, and films. She may go to clubs and attends social events.

Lifestyle & Values: She is a socialite who donates to charities. She is a jetsetter and travels for pleasure and business. She keeps up to date on the latest trends through fashion shows, magazines, internet blogs, and websites such as style.com.

z

Market

Age: 21-45

Sex: Female

Education: college+

Income: $40,000/year+

q

<occupation: modelage: 23

>occupation: fashion editorage: 27

<college grad, shops for designer clothing at thrift stores

occupation: fashion editor

>

wearing Balenciaga, saw him leaving the Louis Vuitton show inParis >occupation: photographerage: 31

>

<occupation: artis

t

saw her leaving the

YSL fashion show...

graduated from Yale

>

Celebrity ASHLEY OLSEN

Designer ALBER ELBAZ FOR LANVIN

OF INSPIRATION

Reference THE DEVIL WEARS PRADA

Silhouettes

Accessories

Timing: The trend will hit in the year 2015 and will survive for about 5 years until the year 2020.

Scope: The trend will be big within working adults and will trickle down with extra spunk to the stylish youth. The trend will be successful because I predict that the year 2015 will call for a recuperated economy in the U.S. This will lead to more jobs which calls for apparel that will not only look professional but make one stand out from the other job seekers. This trend can easily be transitioned from day to night as well as from serious and sophisticated to sexy and cool.

Summary