transportation management oracle - home - twin cities...

OTM Briefing - Twin Cities Mfg OAUG

Mike RudolphDirector, Supply Chain Solutions

mike.rudolph@oracle.com

December 2006

OracleTransportationManagement

2

OTM Agenda

• The TMS Industry• Customer Stories • OTM Footprint & Expected Benefits• OTM / EBS – Transportation Process Flow• OTM Product Direction• Selected OTM feature screenshots• Wrap up

3

The TMS Industry

• Consolidation in software industry• Application Service Providers (ASPs)• Broad suite supply chain applications vendors• SAP• Oracle is financially strong and leads in TMS

Source: Gartner Research, June 2006

Oracle w

as ranked as a leader in Gartner’s

Magic Q

uadrant analysis, A low

risk option that is outpacing com

petitors in ease of use and functional capabilities, O

TM should be

part of any TMS

evaluation.

“Oracle O

TM is a deep and robust TM

S

able to address complex transportation

requirements…

vendor has expanded its m

arketing and sales presence, while

improving product quality and expanding

consulting resources…The product

manages to balance deep functionality

with an ease of use that appeals to a broad

array of users. This is especially important

when there w

ill be a large number of casual

users of the TMS

in a deployment…

also has depth of functionality to address global shipm

ent visibility projects…

OTM

remains at the forefront

of technology and process issues in the m

arket.”

Gartner TMS MQ June 2006

Source: Forrester Research, 2006

Forrester TMS Wave February 2006O

racle’s OTM

has the potential to dominate the m

arket. The only vendor in the top 2 in both solution offering and strategy, com

bined with a leading

market presence score, O

TM is positioned to be the m

ain contender for the overall leader position.

The richness in functionality, in conjunction with w

hat appears to be the hallm

ark of marked stability and staying pow

er for a supply chain transportation solutions vendor, m

ake Oracle’s G

-Log a fit for user com

panies with:

· Needs for com

prehensive transportation solutions across multiple

modes. G

-Log’s transportation solutions exhibit strengths across all modes.

Additionally, having established its early success in the logistics provider

space, G-Log has tackled m

ulti-client environments. G

-Log leads in ocean transportation, in areas like handling N

VO

CC

s, offering visibility of routes under contract, and planning ocean shipm

ents.· The guarantee for an established player w

ith deep R&

D pockets. In a

climate conducive to

merger and acquisition, user com

panies are looking for the best of both w

orlds: deep functionality and vendor viability. Given the tim

ing of this report, G

-Log has yet to take full advantage of its acquisition into the Oracle

folds. With full integration, O

racle’s G-Log w

ill appeal to CIO

s as well as

users.

6

Post Acquisition Momentum– 50% increase in new customers– No loss of customers– Avg Deal is $750K

OTM Customers79 customers across 11 industries

Retail

LogisticsService

Providers

Manufacturing

Recent wins

8

➢ Challenges• Controlling a very large transportation network (coordinating

activities across many parties)• Keeping up with future growth• Highly decentralized operation with many locations• Minimizing freight & admin costs

➢ OTM Solution• Centralized logistics platform serving all divisions & locations• Automated order management, planning & execution functions• Coordination between Customer Service, Central & Local

Planners, Plants, Carriers, Internal & External Customers➢ Successes

• Phase 1 - completed initial 7 sites • Phase 2 - completed roll-out of 2 divisions in 2005• Phase 3 - Freight Audit and Payment, additional divisions

9

The Value of OTM

• Deliver a competitive weapon• Leverage buying capabilities• Optimize the entire transportation network• Provide freight optimization within order allocation

and production scheduling• Provide visibility throughout every step of the order

process• Minimize the current state manual processes• Solve the data related inadequacies/analysis• Be the cornerstone for effective and timely decision

support

DRAFT

➢ World’s largest logistics service provider• Turnover of £6.3bn• 111,000 employees• 2,000 operating locations• Facilities in over 135 countries• Serving over 75% of the world's largest, non-financial

companies➢ Supply Chain Integrator (SCI2) – powered by OTM

• 38 customers• 6,500 users• 5 million shipments per year

✓ Decreased time to on-board new customers✓ Lowered total cost of ownership – solution flexibility

• Plan and execute replenishment strategies to optimize inventory by location• Continuously track inventory

- Across all stocking, transfer, and in-transit points- By lot / serial number including quality and FIFO / FEFO dates

• Automatically monitor status / events and trigger alerts to key stakeholders• Resolve issues via role-based Web access and automated workflows

Shipper 1

Shipper n

Customer 1

Customer n

Logistics Network

… …Warehouse

In-Transit(Inbound)

Cross-DockLocation

DistributionCenter

In-Transit(Outbound)

SCI2 – Global Supply Chain Visibility

Consolidate Loads

/ Orders

Service Providers Trading Partners

Transportation Management

OrderMgmt

Purchasing AP

• Tender Offer• Tender

Response• Ship Status• Invoice

• PO Ready to Ship• Planned Shipments• Order Status• ASN

Continuous Planning

Event Management

CarrierAnalysis

On-TimePerformance

CustomerSatisfaction

SelectModes & Carriers

Book /Tender

Track &Trace

Audit / Settle

What is OTM?End-to-End Transportation Management Solution

Inventory

13

Transportation Order Capture

Global Visibility

Supply Chain Event Management

Business Intelligence (Analytics & Reporting)

Freight Forwarding and Brokerage

Transportation Planning

Transportation Execution

Car

rier M

anag

emen

t

Coo

pera

tive

Rou

te P

lann

ing

Tran

spor

tatio

n So

urci

ng

Freight Payment,

Billing and Claims

OTM FootprintModules covering planning, freight billing, visibility, etc.

14

Key Oracle Differentiators

➢ Single Platform for Global Transportation➢ Deep Transportation Expertise

• People• Process • Technology

➢ Internet-based Architecture from Ground Up➢ Multiple Deployment Options➢ Multi-Organization Structure

Business 2

Business “N”

Business 1

Top Level UsersFull Visibility

DomainUsers

SecuredVisibility

ParentCompany

Configure Software for Specific Look & Feel

…

Multi-tenant Configuration and SecurityEspecially important for LSPs

16

• International multi-mode, leg, currency, UOM and language

• Interactive Mapping

Robust OptimizationMulti-mode international support – air, rail, truck, ocean

17

Event VisibilityDetailed, granular event posting via EDI, XML, web browser

18

Missed or TimedEvents

Shipment Statuses

Automated Response (Re-Plan, Re-tender,

etc)

Alerts and

EscalationManual

Response

Notify Involved Parties

Planner

ShipperConsignee

Take Correspo

nding Action

Recalculate

ETAs

Compare with

Expected Profile

Proactive Event ManagementDetect, alert, respond, and escalate transportation events

19

Embedded KPIs and IntelligenceConfigurable metrics and reporting

Complete LogisticsNetwork Visibility

Advanced analytics and reporting via multi-tenant configuration and security, graphically UIs with

KPIs and access to drill-down details

Logistics Automation

with ExceptionManagement

Configurable BPA and event mgmt for order processing and exception handling, automated

corrective actions, alerts via UI or mobile devices

High PerformanceTransportationOptimization

Multi-mode, multi-leg, multi-tier shipment planning and optimization; integrated fleet planning and carrier bid optimization for services sourcing

Global TransportationCollaborationand Execution

Seamless customer-to-carrier transportation execution flows, automated payments & settlements,

transaction-centric global collaboration

Global, Local, and

Central LogisticsManagement

Oracle Transportation ManagementPlanning, Visibility, Events, Collaboration

21

Standardized, packaged integrations via Web Services, orchestrated by BPEL

BPEL

XML / XSL

XML / XSL

BPEL

WebServices

OrdersShipments

Events

WebServices

InvoicesAllocationsAccruals

OracleTM

EBSOM / WMS / Inv Mgmt

EBS Purchasing

OracleRetail

OtherERP / SCM

EBS Financials

OtherFinancials

OTM-EBS Integration Leverage Fusion Middleware

22

➢ Customer Sales Order Booking• Rate, route, service options for CSRs

➢ Customer Deliveries• Plan, execute and track for customer orders and

internal transfers➢ Supplier Shipments

• Plan, execute and track inbound supplier shipments and drop shipments to customers

➢ Freight Payment• Audit and pay freight invoices

OTM-EBS IntegrationBPEL driven integration points

23

Hard $ Freight Spend Impact

24

Shipment Planning & Optimization

Shipment Execution:Booking/Tendering, Status Updates, En Route Planning

Freight Payment/Billing

Soft Benefit Areas

Analysis – Performance, Financial, Forecasting

• Customer Compliance• Improved On-Time Deliveries • Carrier Commitment Compliance

Supply Chain Event Management:Anticipate, Analyze, Resolve, Collaborate

Global In-Transit Inventory Visibility

• Productivity Improvements• Carrier Relation Improvements• Improved Equipment Availability

• Improved Cash-to-cash Cycle Times

• Improved Customer Service• Improved Customer Retention• Safety Stock Reduction• Carrier Contract Reduction• Reduced IT Dev & Support Costs• Stronger Customer Relationships

Operational Reporting

25

Product Direction

➢ OTM forms basis of transportation solution across Oracle product families now and for the future

➢ Future directions• “Logistics Hub” for centralized logistics processes, partner

collaboration, and information• Best of breed innovation & market leadership• Deep industry specific support (e.g., LSP, Retail, Mfg)• Leverage other Oracle products (CRM, Financials,

Warehouse Management, Enterprise Asset Management)➢ Release Cycle

• OTM continues on an independent release cycle• OTM is not tied to the release cycle of the Oracle E-Business

Suite or other Oracle product lines

26

Medium-Term Focus

➢ Business intelligence & analytics➢ Fleet/carrier execution (Cooperative

Routing)➢ General usability and customer-driven

enhancement requests➢ Oracle application server support➢ Enable Business Process with Siebel

27

Summary – Oracle OTM

➢ Recognized product leadership➢ Cross-industry footprint ➢ Single Platform for Global Transportation

• Internet-based Architecture from Ground Up• Multi-mode, Multi-currency, Multi-UOM, Multi-language• Proactive Event Management• Embedded analytics intelligence• Out-of-the-box integration with Oracle ERP

➢ Compelling transportation value prop➢ Deep transportation expertise➢ Long term product commitment

28

Login

29

Screens are configurable including menu, color scheme, terminology, language, etc.

30

Language example – login as “.DE” user

31

For this role, screens are displayed in German

32

The initial splash screen can also be branded

33

With look/feel, menus, colors, etc. also configurable

34

From main screen, launch the Business Monitor by clicking on the “b”.

35

The Business Activity Monitor is configurable and can display status/exceptions on this dashboard. Clicking into

“Number of Matching” will display the associated detail

36

From the main screen a variety of reference tools are available including currency converters, transit schedules, distance calculators, rate shopping, etc.

37

Let’s look at rate shopping and see what options we have to move 40,000 lbs. from Little Rock to

Philadelphia

38

Options include rail, truckload and air modes. Drilling down into rail, specifics about that option

are shown including drayage and rail legs

39

We can drill-down into any mode option and view alternate carriers, cost, and transit time

40

Shipments can be displayed and managed in a map view

41

Shipment mode, carrier, cost, weight, transit time, source and destination locations, etc. are displayed

42

Directly from the map view, actions can be performed – tendering, for example

43

As a shipment progresses, detailed track & trace info is also available

44

status

Shipment status updates/events are posted from sources including carriers and forwarders via Web, XML, or EDI

45

OTM also has built-in operational reports that can be scheduled to run periodically and/or on request

46

This report shows carrier on-time performance. Red bars indicate “late” shipments, and the green line

indicates total shipments